North America Premium Hair Care Market Size & Outlook

The premium hair care market in North America is expected to reach a projected revenue of US$ 7,544.0 million by 2028. A compound annual growth rate of 6.1% is expected of North America premium hair care market from 2021 to 2028.
Revenue, 2020 (US$M)
$4,689.6
Forecast, 2028 (US$M)
$7,544.0
CAGR, 2021 - 2028
6.1%
Report Coverage
North America

North America premium hair care market highlights

  • The North America premium hair care market generated a revenue of USD 4,689.6 million in 2020.
  • The market is expected to grow at a CAGR of 6.1% from 2021 to 2028.
  • In terms of segment, shampoo was the largest revenue generating product in 2020.
  • Dry Shampoo is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2021 to 2028.


North America data book summary

Market revenue in 2020USD 4,689.6 million
Market revenue in 2028USD 7,544.0 million
Growth rate6.1% (CAGR from 2020 to 2028)
Largest segmentShampoo
Fastest growing segmentDry Shampoo
Historical data covered2016 - 2019
Base year for estimation2020
Forecast period covered2021 - 2028
Quantitative unitsRevenue in USD million
Market segmentationShampoo, Dry Shampoo, Hair Color, Conditioner, Hair Styling Products, Hair Oil
Key market players worldwideProcter & Gamble Co, L'Oreal SA, The Estee Lauder Companies Inc Class A, Johnson & Johnson, Unilever PLC, Beiersdorf AG, Kao Corp, Coty Inc Class A, Aveda, Alcora Corporation, John Masters Organics, OUAI, Living Proof


Other key industry trends

  • In terms of revenue, North America region accounted for 25.0% of the global premium hair care market in 2020.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2028.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 12,687.7 million by 2028.

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Premium Hair Care Market Companies

Name Profile # Employees HQ Website

North America premium hair care market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to premium hair care market will help companies and investors design strategic landscapes.


Shampoo was the largest segment with a revenue share of 29.22% in 2020. Horizon Databook has segmented the North America premium hair care market based on shampoo, dry shampoo, hair color, conditioner, hair styling products, hair oil covering the revenue growth of each sub-segment from 2016 to 2028.


Rising consumer interest in different and premium hair care products and increasing online beauty spending are some of the key factors fueling the product demand within the region. North America is one of the vital markets for haircare, mainly in the U.S., which contributes significantly to the growth of luxury haircare products markets.

Most countries in North America have shown strong economic growth over the years and as a result, consumers in these countries have a higher spending power. This enables them to opt for high-end haircare and other beauty products. Consumers in North America are also sophisticated buyers, expecting higher-quality products, better product performance, and enhanced package aesthetics at an affordable cost.

Organic and natural haircare products are witnessing increased demand in the region. Strong consumer interest in pesticide- and hormone-free products is also expected to fuel the demand for organic and premium hair care products.

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  • Our clientele includes a mix of premium hair care market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America premium hair care market , including forecasts for subscribers. This continent databook contains high-level insights into North America premium hair care market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

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North America premium hair care market size, by country, 2016-2028 (US$M)

North America Premium Hair Care Market Outlook Share, 2020 & 2028 (US$M)

North America premium hair care market size, by country, 2016-2028 (US$M)

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