Market revenue in 2020 | USD 270.1 million |
Market revenue in 2028 | USD 436.5 million |
Growth rate | 6.2% (CAGR from 2020 to 2028) |
Largest segment | Shampoo |
Fastest growing segment | Dry Shampoo |
Historical data | 2016 - 2019 |
Base year | 2020 |
Forecast period | 2021 - 2028 |
Quantitative units | Revenue in USD million |
Market segmentation | Shampoo, Dry Shampoo, Hair Color, Conditioner, Hair Styling Products, Hair Oil |
Key market players worldwide | Procter & Gamble Co, L'Oreal SA, The Estee Lauder Companies Inc Class A, Johnson & Johnson, Unilever PLC, Beiersdorf AG, Kao Corp, Coty Inc Class A, Aveda, Alcora Corporation, John Masters Organics, OUAI, Living Proof |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to premium hair care market will help companies and investors design strategic landscapes.
Shampoo was the largest segment with a revenue share of 29.17% in 2020. Horizon Databook has segmented the Malaysia premium hair care market based on shampoo, dry shampoo, hair color, conditioner, hair styling products, hair oil covering the revenue growth of each sub-segment from 2016 to 2028.
Consumers in Malaysia tend to prefer hair care products from top brands that specifically target the function of enhancing youthful appearance. Consumers’ buying decisions, when it comes to hair care products, are influenced by marketing, heavy advertising, and growing prosperity—a factor that has primarily increased their interest in premium brands.
Consumers are also influenced by promotional offers and discounts on premium products. The premium hair care market in Malaysia is projected to record high growth in the coming years as expenditure on personal care products is expected to grow.
Furthermore, hair care products designed specifically for men are expected to witness strong growth as an increasing number of men in Malaysia have been focusing on personal grooming and are willing to experiment with new products.
Horizon Databook provides a detailed overview of country-level data and insights on the Malaysia premium hair care market , including forecasts for subscribers. This country databook contains high-level insights into Malaysia premium hair care market from 2016 to 2028, including revenue numbers, major trends, and company profiles.
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