Latin America Premium Hair Care Market Size & Outlook

The premium hair care market in Latin America is expected to reach a projected revenue of US$ 1,652.2 million by 2028. A compound annual growth rate of 4.7% is expected of Latin America premium hair care market from 2021 to 2028.
Revenue, 2020 (US$M)
$1,144.3
Forecast, 2028 (US$M)
$1,652.2
CAGR, 2021 - 2028
4.7%
Report Coverage
Latin America

Latin America premium hair care market highlights

  • The Latin America premium hair care market generated a revenue of USD 1,144.3 million in 2020.
  • The market is expected to grow at a CAGR of 4.7% from 2021 to 2028.
  • In terms of segment, shampoo was the largest revenue generating product in 2020.
  • Dry Shampoo is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2021 to 2028.


Latin America data book summary

Market revenue in 2020USD 1,144.3 million
Market revenue in 2028USD 1,652.2 million
Growth rate4.7% (CAGR from 2020 to 2028)
Largest segmentShampoo
Fastest growing segmentDry Shampoo
Historical data covered2016 - 2019
Base year for estimation2020
Forecast period covered2021 - 2028
Quantitative unitsRevenue in USD million
Market segmentationShampoo, Dry Shampoo, Hair Color, Conditioner, Hair Styling Products, Hair Oil
Key market players worldwideProcter & Gamble Co, L'Oreal SA, The Estee Lauder Companies Inc Class A, Johnson & Johnson, Unilever PLC, Beiersdorf AG, Kao Corp, Coty Inc Class A, Aveda, Alcora Corporation, John Masters Organics, OUAI, Living Proof


Other key industry trends

  • In terms of revenue, Latin America region accounted for 6.1% of the global premium hair care market in 2020.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2028.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 12,687.7 million by 2028.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Premium Hair Care Market Companies

Name Profile # Employees HQ Website

Latin America premium hair care market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to premium hair care market will help companies and investors design strategic landscapes.


Shampoo was the largest segment with a revenue share of 29.21% in 2020. Horizon Databook has segmented the Latin America premium hair care market based on shampoo, dry shampoo, hair color, conditioner, hair styling products, hair oil covering the revenue growth of each sub-segment from 2016 to 2028.


Central & South America is one of the most rapidly developing markets for cosmetic and personal care products globally owing to the rising demand from countries such as Brazil, Chile, and Argentina. According to a report by Informa PLC in 2019, close to 75% of the people in Central and South America considered hair regime an important part of their lifestyle.

Factors such as changing consumer lifestyle and increasing number of working women are expected to fuel the demand for premium hair care over the forecast period. In addition, the growing disposable income of consumers is expected to drive the regional market.

Reasons to subscribe to Latin America premium hair care market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Latin America premium hair care market databook

  • Our clientele includes a mix of premium hair care market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America premium hair care market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America premium hair care market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

Latin America premium hair care market size, by country, 2016-2028 (US$M)

Latin America Premium Hair Care Market Outlook Share, 2020 & 2028 (US$M)

Latin America premium hair care market size, by country, 2016-2028 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more