Germany Premium Hair Care Market Size & Outlook, 2020-2028
Germany premium hair care market, 2016-2028 (US$M)
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Germany premium hair care market highlights
- The Germany premium hair care market generated a revenue of USD 869.8 million in 2020 and is expected to reach USD 1,339.6 million by 2028.
- The Germany market is expected to grow at a CAGR of 5.5% from 2021 to 2028.
- In terms of segment, shampoo was the largest revenue generating product in 2020.
- Dry Shampoo is the most lucrative product segment registering the fastest growth during the forecast period.
Premium hair care market data book summary
| Market revenue in 2020 | USD 869.8 million |
| Market revenue in 2028 | USD 1,339.6 million |
| Growth rate | 5.5% (CAGR from 2020 to 2028) |
| Largest segment | Shampoo |
| Fastest growing segment | Dry Shampoo |
| Historical data | 2016 - 2019 |
| Base year | 2020 |
| Forecast period | 2021 - 2028 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Shampoo, Dry Shampoo, Hair Color, Conditioner, Hair Styling Products, Hair Oil |
| Key market players worldwide | Procter & Gamble Co, L'Oreal SA, The Estee Lauder Companies Inc Class A, Johnson & Johnson, Unilever PLC, Beiersdorf AG, Kao Corp, Coty Inc Class A, Aveda, Alcora Corporation, John Masters Organics, OUAI, Living Proof |
Other key industry trends
- In terms of revenue, Germany accounted for 4.6% of the global premium hair care market in 2020.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2028.
- In Europe, Germany premium hair care market is projected to lead the regional market in terms of revenue in 2028.
- France is the fastest growing regional market in Europe and is projected to reach USD 1,200.6 million by 2028.
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Premium Hair Care Market Scope
Premium Hair Care Market Companies
| Name | Profile | # Employees | HQ | Website |
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Germany premium hair care market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to premium hair care market will help companies and investors design strategic landscapes.
Shampoo was the largest segment with a revenue share of 29.04% in 2020. Horizon Databook has segmented the Germany premium hair care market based on shampoo, dry shampoo, hair color, conditioner, hair styling products, hair oil covering the revenue growth of each sub-segment from 2016 to 2028.
The premium hair care market in Germany is fragmented, due to relatively low barriers of entry. The top players in the country are all large multinationals, including both foreign companies such as L’Oréal with its strength in beauty and hair care products or Procter & Gamble with its focus on personal care, and home-grown ones such as Beiersdorf and Henkel.
Furthermore, the outbreak of COVID-19 significantly impacted the German premium hair care market in 2020. The closures of non-essential stores and lockdown during the COVID-19 outbreak led to a significant decline in the net sales of premium hair care products. However, the trend of using premium hair care products to enhance the appearance continues to feature strongly in the German hair care and color cosmetics market.
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Our clientele includes a mix of premium hair care market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Germany premium hair care market , including forecasts for subscribers. This country databook contains high-level insights into Germany premium hair care market from 2016 to 2028, including revenue numbers, major trends, and company profiles.
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Germany premium hair care market size, by product, 2016-2028 (US$M)
Germany Premium Hair Care Market Outlook Share, 2020 & 2028 (US$M)
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