Brazil Premium Hair Care Market Size & Outlook, 2020-2028
Brazil premium hair care market, 2016-2028 (US$M)
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Brazil premium hair care market highlights
- The Brazil premium hair care market generated a revenue of USD 742.2 million in 2020 and is expected to reach USD 1,103.4 million by 2028.
- The Brazil market is expected to grow at a CAGR of 5.1% from 2021 to 2028.
- In terms of segment, shampoo was the largest revenue generating product in 2020.
- Dry Shampoo is the most lucrative product segment registering the fastest growth during the forecast period.
Premium hair care market data book summary
| Market revenue in 2020 | USD 742.2 million |
| Market revenue in 2028 | USD 1,103.4 million |
| Growth rate | 5.1% (CAGR from 2020 to 2028) |
| Largest segment | Shampoo |
| Fastest growing segment | Dry Shampoo |
| Historical data | 2016 - 2019 |
| Base year | 2020 |
| Forecast period | 2021 - 2028 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Shampoo, Dry Shampoo, Hair Color, Conditioner, Hair Styling Products, Hair Oil |
| Key market players worldwide | Procter & Gamble Co, L'Oreal SA, The Estee Lauder Companies Inc Class A, Johnson & Johnson, Unilever PLC, Beiersdorf AG, Kao Corp, Coty Inc Class A, Aveda, Alcora Corporation, John Masters Organics, OUAI, Living Proof |
Other key industry trends
- In terms of revenue, Brazil accounted for 4.0% of the global premium hair care market in 2020.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2028.
- In Latin America, Brazil premium hair care market is projected to lead the regional market in terms of revenue in 2028.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 1,103.4 million by 2028.
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Premium Hair Care Market Scope
Premium Hair Care Market Companies
| Name | Profile | # Employees | HQ | Website |
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Brazil premium hair care market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to premium hair care market will help companies and investors design strategic landscapes.
Shampoo was the largest segment with a revenue share of 29.22% in 2020. Horizon Databook has segmented the Brazil premium hair care market based on shampoo, dry shampoo, hair color, conditioner, hair styling products, hair oil covering the revenue growth of each sub-segment from 2016 to 2028.
. Brazil accounted for a revenue share of 64.9% in the Central and South America market in 2020. Brazil is one of the fastest growing economies in Central and South America, characterized by rapid modernization and increasing working women population, all of which are expected to have a positive impact on product demand in the country.
The premium hair care category in Brazil will continue to evolve over forecast period because of the importance of hair care not just in Brazil but across the Latin American community. The diverse hair types of men and women in the region require a greater selection of hair care products.
Women tend to opt for products that offer moisturization and enable damage repair. These trends reflect a buoyant demand for premium hair care products in the country, which, manufacturers believe, offers scope for further development over the forecast period.
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Our clientele includes a mix of premium hair care market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil premium hair care market , including forecasts for subscribers. This country databook contains high-level insights into Brazil premium hair care market from 2016 to 2028, including revenue numbers, major trends, and company profiles.
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Brazil premium hair care market size, by product, 2016-2028 (US$M)
Brazil Premium Hair Care Market Outlook Share, 2020 & 2028 (US$M)
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