Asia Pacific Premium Hair Care Market Size & Outlook

The premium hair care market in Asia Pacific is expected to reach a projected revenue of US$ 12,687.7 million by 2028. A compound annual growth rate of 7.4% is expected of Asia Pacific premium hair care market from 2021 to 2028.
Revenue, 2020 (US$M)
$7,184.5
Forecast, 2028 (US$M)
$12,687.7
CAGR, 2021 - 2028
7.4%
Report Coverage
Asia Pacific

Asia Pacific premium hair care market highlights

  • The Asia Pacific premium hair care market generated a revenue of USD 7,184.5 million in 2020.
  • The market is expected to grow at a CAGR of 7.4% from 2021 to 2028.
  • In terms of segment, shampoo was the largest revenue generating product in 2020.
  • Dry Shampoo is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2021 to 2028.


Asia Pacific data book summary

Market revenue in 2020USD 7,184.5 million
Market revenue in 2028USD 12,687.7 million
Growth rate7.4% (CAGR from 2020 to 2028)
Largest segmentShampoo
Fastest growing segmentDry Shampoo
Historical data covered2016 - 2019
Base year for estimation2020
Forecast period covered2021 - 2028
Quantitative unitsRevenue in USD million
Market segmentationShampoo, Dry Shampoo, Hair Color, Conditioner, Hair Styling Products, Hair Oil
Key market players worldwideProcter & Gamble Co, L'Oreal SA, The Estee Lauder Companies Inc Class A, Johnson & Johnson, Unilever PLC, Beiersdorf AG, Kao Corp, Coty Inc Class A, Aveda, Alcora Corporation, John Masters Organics, OUAI, Living Proof


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 38.3% of the global premium hair care market in 2020.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2028.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 12,687.7 million by 2028.

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Premium Hair Care Market Companies

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Asia Pacific premium hair care market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to premium hair care market will help companies and investors design strategic landscapes.


Shampoo was the largest segment with a revenue share of 29.07% in 2020. Horizon Databook has segmented the Asia Pacific premium hair care market based on shampoo, dry shampoo, hair color, conditioner, hair styling products, hair oil covering the revenue growth of each sub-segment from 2016 to 2028.


Organic premium hair care products emerged as the most significant trend in 2020, with a sizable number of Asian consumers becoming conscious about the numerous benefits of sustainably-sourced luxury cosmetics. Skepticism regarding the efficacy of basic anti-aging hair care products continue to bolster silver consumers’ demand for premium hair care products to slow down the natural aging process in the region.

The demand for premium hair care products has been strong in the region, driven by rising consumer spending and increasing preference for luxury personal care products. The growing middle-income population in Asia Pacific is one of the prominent factors stimulating the demand for premium hair care products. Such consumers seek quality and sophisticated hair care products.

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Target buyers of Asia Pacific premium hair care market databook

  • Our clientele includes a mix of premium hair care market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific premium hair care market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific premium hair care market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

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Asia Pacific premium hair care market size, by country, 2016-2028 (US$M)

Asia Pacific Premium Hair Care Market Outlook Share, 2020 & 2028 (US$M)

Asia Pacific premium hair care market size, by country, 2016-2028 (US$M)

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