U.S. Plant Based Protein Supplements Market Size & Outlook

The plant based protein supplements market in the United States is expected to reach a projected revenue of US$ 1,520.7 million by 2030. A compound annual growth rate of 8.1% is expected of the United States plant based protein supplements market from 2024 to 2030.
Revenue, 2023 (US$M)
$883.1
Forecast, 2030 (US$M)
$1,520.7
CAGR, 2024 - 2030
8.1%
Report Coverage
U.S.

U.S. plant based protein supplements market highlights

  • The U.S. plant based protein supplements market generated a revenue of USD 883.1 million in 2023 and is expected to reach USD 1,520.7 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 8.1% from 2024 to 2030.
  • In terms of segment, soy was the largest revenue generating raw material in 2023.
  • Pumkin Seed is the most lucrative raw material segment registering the fastest growth during the forecast period.

Plant based protein supplements market data book summary

Market revenue in 2023USD 883.1 million
Market revenue in 2030USD 1,520.7 million
Growth rate8.1% (CAGR from 2023 to 2030)
Largest segmentSoy
Fastest growing segmentPumkin Seed
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSoy, Spirulina, Pumkin Seed, Wheat, Hemp, Rice, Pea
Key market players worldwideGlanbia PLC, AMCO Proteins, NOW Foods, Nestle SA, MusclePharm Corp, Abbott Laboratories, Transparent Labs, Quest Nutrition, Iovate Health Sciences International, Nutrabolt

Other key industry trends

  • In terms of revenue, U.S. accounted for 33.3% of the global plant based protein supplements market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. plant based protein supplements market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 1,520.7 million by 2030.

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Plant Based Protein Supplements Market Companies

Name Profile # Employees HQ Website

U.S. plant based protein supplements market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to plant based protein supplements market will help companies and investors design strategic landscapes.


Soy was the largest segment with a revenue share of 26.58% in 2023. Horizon Databook has segmented the U.S. plant based protein supplements market based on soy, spirulina, pumkin seed, wheat, hemp, rice, pea covering the revenue growth of each sub-segment from 2017 to 2030.


  • U.S. Plant Based Protein Supplements Raw Material Outlook (Revenue, USD Million, 2017-2030)
    • Soy
    • Spirulina
    • Pumkin Seed
    • Wheat
    • Hemp
    • Rice
    • Pea
    • Others
  • U.S. Plant Based Protein Supplements Product Outlook (Revenue, USD Million, 2017-2030)
    • Protein Powder
    • Protein Bars
    • RTD
    • Others
  • U.S. Plant Based Protein Supplements Application Outlook (Revenue, USD Million, 2017-2030)
    • Sports Nutrition
    • Functional Foods
  • U.S. Plant Based Protein Supplements Distribution Channel Outlook (Revenue, USD Million, 2017-2030)
    • Supermarkets
    • Online Stores
    • DTC
    • Others

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  • Our clientele includes a mix of plant based protein supplements market companies, investment firms, advisory firms & academic institutions.
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  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. plant based protein supplements market , including forecasts for subscribers. This country databook contains high-level insights into U.S. plant based protein supplements market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. plant based protein supplements market size, by raw material, 2017-2030 (US$M)

U.S. Plant Based Protein Supplements Market Outlook Share, 2023 & 2030 (US$M)

U.S. plant based protein supplements market size, by raw material, 2017-2030 (US$M)

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