U.S. Pet Wearable Market Size & Outlook, 2023-2030

The pet wearable market in the United States is expected to reach a projected revenue of US$ 2,070.9 million by 2030. A compound annual growth rate of 12.9% is expected of the United States pet wearable market from 2024 to 2030.
Revenue, 2023 (US$M)
$885.9
Forecast, 2030 (US$M)
$2,070.9
CAGR, 2024 - 2030
12.9%
Report Coverage
U.S.

U.S. pet wearable market highlights

  • The U.S. pet wearable market generated a revenue of USD 885.9 million in 2023 and is expected to reach USD 2,070.9 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 12.9% from 2024 to 2030.
  • In terms of segment, gps was the largest revenue generating technology in 2023.
  • GPS is the most lucrative technology segment registering the fastest growth during the forecast period.


Pet wearable market data book summary

Market revenue in 2023USD 885.9 million
Market revenue in 2030USD 2,070.9 million
Growth rate12.9% (CAGR from 2023 to 2030)
Largest segmentGps
Fastest growing segmentGPS
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationRFID, GPS, Sensors
Key market players worldwideBARK Inc Ordinary Shares - Class A, Datamars, Fidelity Advisor Semiconductors A, Garmin Ltd, GoPro Inc Class A, Larsen & Toubro Ltd DR, Pet Valu Holdings Ltd, Mars Group Holdings Corp, Playtech PLC, Tractive


Other key industry trends

  • In terms of revenue, U.S. accounted for 32.8% of the global pet wearable market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. pet wearable market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 2,070.9 million by 2030.

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Pet Wearable Market Companies

Name Profile # Employees HQ Website

U.S. pet wearable market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to pet wearable market will help companies and investors design strategic landscapes.


Gps was the largest segment with a revenue share of 44.85% in 2023. Horizon Databook has segmented the U.S. pet wearable market based on rfid, gps, sensors covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. accounted for a market share of 86.73% in 2023 and is expected to witness significant growth over the forecast period. Pet product expenditure in the U.S. shows no signs of abating. As pet owners prioritize the well-being of their pets, they are increasingly seeking smart pet wearables based on the latest technologies.

The trend is encouraging market players to introduce innovative pet products supporting voice commands, delivering vibration alerts, and providing boundary enforcement, among other advanced features. Continued advancements toward this end are expected to encourage pet owners to spend more on their pets, thereby contributing to the growth of the regional market.

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Target buyers of U.S. pet wearable market databook

  • Our clientele includes a mix of pet wearable market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the U.S. pet wearable market , including forecasts for subscribers. This country databook contains high-level insights into U.S. pet wearable market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. pet wearable market size, by technology, 2018-2030 (US$M)

U.S. Pet Wearable Market Outlook Share, 2023 & 2030 (US$M)

U.S. pet wearable market size, by technology, 2018-2030 (US$M)

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