Italy Pet Snacks And Treats Market Size & Outlook, 2025-2030
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Italy pet snacks and treats market highlights
- The Italy pet snacks and treats market generated a revenue of USD 630.6 million in 2024 and is expected to reach USD 1,240.1 million by 2030.
- The Italy market is expected to grow at a CAGR of 12% from 2025 to 2030.
- In terms of segment, eatables was the largest revenue generating product in 2024.
- Chewables is the most lucrative product segment registering the fastest growth during the forecast period.
Pet snacks and treats market data book summary
| Market revenue in 2024 | USD 630.6 million |
| Market revenue in 2030 | USD 1,240.1 million |
| Growth rate | 12% (CAGR from 2025 to 2030) |
| Largest segment | Eatables |
| Fastest growing segment | Chewables |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Eatables, Chewables |
| Key market players worldwide | Mars Group Holdings Corp, Nestle SA, JM Smucker Co, General Mills Inc, Colgate Palmolive, Nestle Purina Petcare, Spectrum Brands Holdings Inc, Wellness Pet Company, VAFO Group |
Other key industry trends
- In terms of revenue, Italy accounted for 1.6% of the global pet snacks and treats market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK pet snacks and treats market is projected to lead the regional market in terms of revenue in 2030.
- Italy is the fastest growing regional market in Europe and is projected to reach USD 1,240.1 million by 2030.
Eatables was the largest segment with a revenue share of 73.41% in 2024. Horizon Databook has segmented the Italy pet snacks and treats market based on eatables, chewables covering the revenue growth of each sub-segment from 2018 to 2030.
According to the Italian National Association for Pet Food and Pet Care Companies (ASSALCO), the prevalence of pet ownership in Italy is on a consistent upward trajectory, with 42% of Italian households now having at least one pet. The data from 2022 indicates that there were 64.95 million pets residing in Italian households.
The report also highlighted a significant shift in adoption trends, revealing that the proportion of Italians adopting more than one pet nearly doubled from 9.9% in 2015 to 17.2% in 2022. This sustained growth in the pet population naturally corresponds to an increased consumer demand for pet food. This has also created a demand for diverse and premium pet snacks and treats.
Pet owners in Italy, mindful of the health and wellness of their companion animals, are increasingly seeking treats with functional benefits. There is a growing emphasis on natural and nutritious ingredients, reflecting a broader trend toward conscious pet parenting.
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Pet Snacks And Treats Market Scope
Pet Snacks And Treats Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| VAFO Group | View profile | - | Chrastany, Hlavni mesto Praha, Czech Republic, Europe | https://www.vafo.com/ |
| Wellness Pet Company | View profile | 251-500 | Tewksbury, Massachusetts, United States, North America | https://www.wellnesspet.com/ |
| JM Smucker Co | View profile | 5800 | One Strawberry Lane, Orrville, OH, United States, 44667-0280 | https://www.jmsmucker.com |
| Mars Group Holdings Corp | View profile | 755 | 1-10-7 Shinjuku, Shinjuku-ku, Tokyo, Japan, 160-0022 | http://www.mars-ghd.co.jp |
| Nestle Purina Petcare | View profile | 10001+ | St Louis, Missouri, United States, North America | https://www.purina.com |
| Colgate Palmolive | View profile | 10001+ | New York, New York, United States, North America | http://colgatepalmolive.com |
| General Mills Inc | View profile | 34000 | Number One General Mills Boulevard, Minneapolis, MN, United States, 55426 | https://www.generalmills.com |
| Spectrum Brands Holdings Inc | View profile | 3100 | 3001 Deming Way, Middleton, WI, United States, 53562 | https://www.spectrumbrands.com |
| Nestle SA | View profile | 270000 | Avenue Nestle 55, Vevey, Switzerland, CH-1800 | https://www.nestle.com |
Italy Pet Type - Pet Snacks And Treats Market size, 2024 - 2030 (US$M)
Italy Pet Snacks And Treats Market Outlook Share, 2024 & 2030 (US$M)
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