Market revenue in 2023 | USD 564.6 million |
Market revenue in 2030 | USD 1,240.1 million |
Growth rate | 11.9% (CAGR from 2023 to 2030) |
Largest segment | Eatables |
Fastest growing segment | Chewables |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Eatables, Chewables |
Key market players worldwide | Mars Group Holdings Corp, Nestle SA, JM Smucker Co, General Mills Inc, Colgate Palmolive, Nestle Purina Petcare, Spectrum Brands Holdings Inc, Wellness Pet Company, VAFO Group |
Eatables was the largest segment with a revenue share of 66.79% in 2023. Horizon Databook has segmented the Italy pet snacks and treats market based on eatables, chewables covering the revenue growth of each sub-segment from 2018 to 2030.
According to the Italian National Association for Pet Food and Pet Care Companies (ASSALCO), the prevalence of pet ownership in Italy is on a consistent upward trajectory, with 42% of Italian households now having at least one pet. The data from 2022 indicates that there were 64.95 million pets residing in Italian households.
The report also highlighted a significant shift in adoption trends, revealing that the proportion of Italians adopting more than one pet nearly doubled from 9.9% in 2015 to 17.2% in 2022. This sustained growth in the pet population naturally corresponds to an increased consumer demand for pet food. This has also created a demand for diverse and premium pet snacks and treats.
Pet owners in Italy, mindful of the health and wellness of their companion animals, are increasingly seeking treats with functional benefits. There is a growing emphasis on natural and nutritious ingredients, reflecting a broader trend toward conscious pet parenting.
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