Italy Pet Snacks And Treats Market Size & Outlook

The pet snacks and treats market in Italy is expected to reach a projected revenue of US$ 1,240.1 million by 2030. A compound annual growth rate of 11.9% is expected of Italy pet snacks and treats market from 2024 to 2030.
Revenue, 2023 (US$M)
$564.6
Forecast, 2030 (US$M)
$1,240.1
CAGR, 2024 - 2030
11.9%
Report Coverage
Italy

Italy pet snacks and treats market highlights

  • The Italy pet snacks and treats market generated a revenue of USD 564.6 million in 2023 and is expected to reach USD 1,240.1 million by 2030.
  • The Italy market is expected to grow at a CAGR of 11.9% from 2024 to 2030.
  • In terms of segment, eatables was the largest revenue generating product in 2023.
  • Chewables is the most lucrative product segment registering the fastest growth during the forecast period.


Pet snacks and treats market data book summary

Market revenue in 2023USD 564.6 million
Market revenue in 2030USD 1,240.1 million
Growth rate11.9% (CAGR from 2023 to 2030)
Largest segmentEatables
Fastest growing segmentChewables
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationEatables, Chewables
Key market players worldwideMars Group Holdings Corp, Nestle SA, JM Smucker Co, General Mills Inc, Colgate Palmolive, Nestle Purina Petcare, Spectrum Brands Holdings Inc, Wellness Pet Company, VAFO Group


Other key industry trends

  • In terms of revenue, Italy accounted for 1.6% of the global pet snacks and treats market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK pet snacks and treats market is projected to lead the regional market in terms of revenue in 2030.
  • Italy is the fastest growing regional market in Europe and is projected to reach USD 1,240.1 million by 2030.

Eatables was the largest segment with a revenue share of 66.79% in 2023. Horizon Databook has segmented the Italy pet snacks and treats market based on eatables, chewables covering the revenue growth of each sub-segment from 2018 to 2030.


According to the Italian National Association for Pet Food and Pet Care Companies (ASSALCO), the prevalence of pet ownership in Italy is on a consistent upward trajectory, with 42% of Italian households now having at least one pet. The data from 2022 indicates that there were 64.95 million pets residing in Italian households.

The report also highlighted a significant shift in adoption trends, revealing that the proportion of Italians adopting more than one pet nearly doubled from 9.9% in 2015 to 17.2% in 2022. This sustained growth in the pet population naturally corresponds to an increased consumer demand for pet food. This has also created a demand for diverse and premium pet snacks and treats.

Pet owners in Italy, mindful of the health and wellness of their companion animals, are increasingly seeking treats with functional benefits. There is a growing emphasis on natural and nutritious ingredients, reflecting a broader trend toward conscious pet parenting.

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Pet Snacks And Treats Market Companies

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Italy pet snacks and treats market size, by product, 2018-2030 (US$M)

Italy Pet Snacks And Treats Market Outlook Share, 2023 & 2030 (US$M)

Italy pet snacks and treats market size, by product, 2018-2030 (US$M)

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