Market revenue in 2023 | USD 1,309.3 million |
Market revenue in 2030 | USD 2,833.7 million |
Growth rate | 11.7% (CAGR from 2023 to 2030) |
Largest segment | Eatables |
Fastest growing segment | Chewables |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Eatables, Chewables |
Key market players worldwide | Mars Group Holdings Corp, Nestle SA, JM Smucker Co, General Mills Inc, Colgate Palmolive, Nestle Purina Petcare, Spectrum Brands Holdings Inc, Wellness Pet Company, VAFO Group |
Eatables was the largest segment with a revenue share of 63.93% in 2023. Horizon Databook has segmented the Germany pet snacks and treats market based on eatables, chewables covering the revenue growth of each sub-segment from 2018 to 2030.
The Central Association of Zoological Specialists in Germany (ZZF) and the Industry Association for Pet Supplies (IVH) released data about pet care in 2022. German houses collectively accommodate 34.4 million pets. Approximately 46% of households in the country have at least one pet.
The data further reveals a correlation between household size and pet ownership. Larger households, defined by having at least three individuals, display a higher likelihood of owning a pet, with 36% reporting pet ownership. In contrast, only 29% of single-person households have pets.
Pet owners in Germany are increasingly recognizing the health and environmental benefits of adopting plant-based diets for their pets. This shift is reshaping the landscape of pet snacks and treats as manufacturers respond to the demand by introducing a diverse range of vegan alternatives.
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