Italy Pet Calming Products Market Size & Outlook, 2025-2030

The pet calming products market in Italy is expected to reach a projected revenue of US$ 280.7 million by 2030. A compound annual growth rate of 4.9% is expected of Italy pet calming products market from 2025 to 2030.
Revenue, 2024 (US$M)
$211.8
Forecast, 2030 (US$M)
$280.7
CAGR, 2025 - 2030
4.9%
Report Coverage
Italy

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Italy pet calming products market, 2018-2030 (US$M)

Italy pet calming products market, 2018-2030 (US$M)

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Italy pet calming products market highlights

  • The Italy pet calming products market generated a revenue of USD 195.2 million in 2022 and is expected to reach USD 280.7 million by 2030.
  • The Italy market is expected to grow at a CAGR of 4.6% from 2023 to 2030.
  • In terms of segment, dog was the largest revenue generating pet type in 2022.
  • Cat is the most lucrative pet type segment registering the fastest growth during the forecast period.


Pet calming products market data book summary

Market revenue in 2022USD 195.2 million
Market revenue in 2030USD 280.7 million
Growth rate4.6% (CAGR from 2022 to 2030)
Largest segmentDog
Fastest growing segmentCat
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationDog, Cat
Key market players worldwideNestle SA, Virbac SA, The Now Corp, Zoetis Inc Class A, CEVA Inc, Petco Health and Wellness Co Inc Ordinary Shares - Class A, Chewy Inc, PetHonesty


Other key industry trends

  • In terms of revenue, Italy accounted for 1.3% of the global pet calming products market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Germany pet calming products market is projected to lead the regional market in terms of revenue in 2030.
  • UK is the fastest growing regional market in Europe and is projected to reach USD 1,283.5 million by 2030.

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Pet Calming Products Market Companies

Name Profile # Employees HQ Website
PetHonesty View profile 11-50 Austin, Texas, United States, North America https://pethonesty.com
Chewy Inc View profile 18100 7700 West Sunrise Boulevard, Plantation, FL, United States, 33322 https://www.chewy.com
Petco Health and Wellness Co Inc Ordinary Shares - Class A View profile 29000 10850 Via Frontera, San Diego, CA, United States, 92127 https://www.petco.com
CEVA Inc View profile 424 15245 Shady Grove Road, Suite 400, Rockville, MD, United States, 20850 https://www.ceva-dsp.com
The Now Corp View profile - 1100 NE 45th street, M195, Oakland Park, Miami, FL, United States, 33334 https://www.thenowcorp.net
Virbac SA View profile 5400 2065m LID, 1 ere avenue, Carros, France, 06516 https://www.virbac.com
Zoetis Inc Class A View profile 14100 10 Sylvan Way, Parsippany, NJ, United States, 07054 https://www.zoetis.com
Nestle SA View profile 270000 Avenue Nestle 55, Vevey, Switzerland, CH-1800 https://www.nestle.com

Italy pet calming products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to pet calming products market will help companies and investors design strategic landscapes.


Dog was the largest segment with a revenue share of 49.9% in 2024. Horizon Databook has segmented the Italy pet calming products market based on dog, cat covering the revenue growth of each sub-segment from 2018 to 2030.


The pheromone-based pet calming products market in Italy is driven by a rising awareness of pet health and wellness, coupled with a growing number of pet owners who are concerned with stress and anxiety in their pets. Urbanization and an increased understanding of how pheromones work to calm pets are leading to greater adoption.

Additionally, the Italian market is expanding due to rising disposable incomes and a preference for high-quality, natural pet care products. Consumers in the country favor products that are free from artificial scents and ingredients, preferring those made from natural components. As a result, manufacturers are increasingly developing products that align with these consumer preferences.

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Target buyers of Italy pet calming products market databook

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Horizon Databook provides a detailed overview of country-level data and insights on the Italy pet calming products market , including forecasts for subscribers. This country databook contains high-level insights into Italy pet calming products market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Italy pet calming products market size, by type, 2018-2030 (US$M)

Italy Pet Calming Products Market Outlook Share, 2024 & 2030 (US$M)

Italy pet calming products market size, by type, 2018-2030 (US$M)

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