U.S. Personalized Retail Nutrition And Wellness Market Size & Outlook

The personalized retail nutrition and wellness market in the United States is expected to reach a projected revenue of US$ 3,391.4 million by 2030. A compound annual growth rate of 14.7% is expected of the United States personalized retail nutrition and wellness market from 2023 to 2030.
Revenue, 2022 (US$M)
$1,135.5
Forecast, 2030 (US$M)
$3,391.4
CAGR, 2023 - 2030
14.7%
Report Coverage
U.S.

U.S. personalized retail nutrition and wellness market, 2018-2030 (US$M)

U.S.

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U.S. personalized retail nutrition and wellness market highlights

  • The U.S. personalized retail nutrition and wellness market generated a revenue of USD 1,135.5 million in 2022 and is expected to reach USD 3,391.4 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 14.7% from 2023 to 2030.
  • In terms of segment, repeat recommendation was the largest revenue generating type in 2022.
  • Personalized Testing is the most lucrative type segment registering the fastest growth during the forecast period.


Personalized retail nutrition and wellness market data book summary

Market revenue in 2022USD 1,135.5 million
Market revenue in 2030USD 3,391.4 million
Growth rate14.7% (CAGR from 2022 to 2030)
Largest segmentRepeat recommendation
Fastest growing segmentPersonalized Testing
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFixed Recommendation, Repeat Recommendation, Continuous Recommendation, Personalized Testing
Key market players worldwideNature's Brands, Cargill, Bayer AG, PlateJoy, Better Therapeutics Inc, Noom, Prenetics Global Ltd Class A


Other key industry trends

  • In terms of revenue, U.S. accounted for 37.5% of the global personalized retail nutrition and wellness market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. personalized retail nutrition and wellness market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 368.0 million by 2030.

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Personalized Retail Nutrition And Wellness Market Companies

Name Profile # Employees HQ Website

U.S. personalized retail nutrition and wellness market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personalized retail nutrition and wellness market will help companies and investors design strategic landscapes.


Repeat recommendation was the largest segment with a revenue share of 46.21% in 2022. Horizon Databook has segmented the U.S. personalized retail nutrition and wellness market based on fixed recommendation, repeat recommendation, continuous recommendation, personalized testing covering the revenue growth of each sub-segment from 2018 to 2030.


One of the key factors that have driven the U.S. market is usage of the FDA approved ingredients for development of functional food products by different companies. Conferences and interventions conducted for the advancement of personalized medicine in the country is expected to encourage the companies for investments.

For instance, in November 2018, Personalized Nutrition 2018 is expected to take place in Washington, which would aid in providing the researchers, health practitioners, and stakeholders a forum to interact and bring the concept of Nutri Genomics into practice. Habit Food Personalized, LLC; Orig3n, and Vita gene, Inc. are some of the companies that are engaged in catering the U.S. consumers through their advanced solutions, software, and algorithms for personalized nutrition.

Understanding the growing awareness, popularity, and demand for personalized nutrition; new entrants are making investments to capitalize on the avenues present in the market. For instance, in 2014, STYR Labs was established which tracks individual’s exercise activity to not only provide recommendation on personalized nutrition but also provides the individual with proper personalized supplements based on their body response to physical activity.

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  • Our clientele includes a mix of personalized retail nutrition and wellness market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. personalized retail nutrition and wellness market, including forecasts for subscribers. This country databook contains high-level insights into U.S. personalized retail nutrition and wellness market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. personalized retail nutrition wellness market size, by type, 2018-2030 (US$M)

U.S. Personalized Retail Nutrition And Wellness Market Share, 2022 & 2030 (US$M)

U.S. personalized retail nutrition wellness market size, by type, 2018-2030 (US$M)

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