North America Personalized Retail Nutrition And Wellness Market Size & Outlook

The personalized retail nutrition and wellness market in North America is expected to reach a projected revenue of US$ 3,759.5 million by 2030. A compound annual growth rate of 14.8% is expected of North America personalized retail nutrition and wellness market from 2023 to 2030.
Revenue, 2022 (US$M)
$1,244.1
Forecast, 2030 (US$M)
$3,759.5
CAGR, 2023 - 2030
14.8%
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North America

North America personalized retail nutrition and wellness market, 2018-2030 (US$M)

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North America personalized retail nutrition and wellness market highlights

  • The North America personalized retail nutrition and wellness market generated a revenue of USD 1,244.1 million in 2022.
  • The market is expected to grow at a CAGR of 14.8% from 2023 to 2030.
  • In terms of segment, repeat recommendation was the largest revenue generating type in 2022.
  • Personalized Testing is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2023 to 2030.


North America data book summary

Market revenue in 2022USD 1,244.1 million
Market revenue in 2030USD 3,759.5 million
Growth rate14.8% (CAGR from 2022 to 2030)
Largest segmentRepeat recommendation
Fastest growing segmentPersonalized Testing
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFixed Recommendation, Repeat Recommendation, Continuous Recommendation, Personalized Testing
Key market players worldwideNature's Brands, Cargill, Bayer AG, PlateJoy, Better Therapeutics Inc, Noom, Prenetics Global Ltd Class A


Other key industry trends

  • In terms of revenue, North America region accounted for 41.1% of the global personalized retail nutrition and wellness market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 1,998.8 million by 2030.

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Personalized Retail Nutrition And Wellness Market Companies

Name Profile # Employees HQ Website

North America personalized retail nutrition and wellness market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personalized retail nutrition and wellness market will help companies and investors design strategic landscapes.


Repeat recommendation was the largest segment with a revenue share of 46.17% in 2022. Horizon Databook has segmented the North America personalized retail nutrition and wellness market based on fixed recommendation, repeat recommendation, continuous recommendation, personalized testing covering the revenue growth of each sub-segment from 2018 to 2030.


Presence of a substantial number of companies and health institutes that are involved in providing personalized wellness and nutrition program have contributed to the large share of this regional market in 2018. 

Personalized Wellness Internal Medicine, Genomind, Life Nome Inc., and Under Armour are some examples of companies that are operating this region as personalized wellness service provider.

These companies are undertaking various strategies to enhance their market share in the coming years. For instance, in March 2018, Genomind launched Mindful DNA as a new genetic test to provide evidence-based.

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Target buyers of North America personalized retail nutrition and wellness market databook

  • Our clientele includes a mix of personalized retail nutrition and wellness market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America personalized retail nutrition and wellness market, including forecasts for subscribers. This continent databook contains high-level insights into North America personalized retail nutrition and wellness market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America personalized retail nutrition wellness market size, by country, 2018-2030 (US$M)

North America Personalized Retail Nutrition And Wellness Market Share, 2022 & 2030 (US$M)

North America personalized retail nutrition wellness market size, by country, 2018-2030 (US$M)

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