Market revenue in 2022 | USD 65.4 million |
Market revenue in 2030 | USD 159.5 million |
Growth rate | 11.8% (CAGR from 2022 to 2030) |
Largest segment | Repeat recommendation |
Fastest growing segment | Personalized Testing |
Historical data covered | 2018 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Fixed Recommendation, Repeat Recommendation, Continuous Recommendation, Personalized Testing |
Key market players worldwide | Nature's Brands, Cargill, Bayer AG, PlateJoy, Better Therapeutics Inc, Noom, Prenetics Global Ltd Class A |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personalized retail nutrition and wellness market will help companies and investors design strategic landscapes.
Repeat recommendation was the largest segment with a revenue share of 46.33% in 2022. Horizon Databook has segmented the Middle East & Africa personalized retail nutrition and wellness market based on fixed recommendation, repeat recommendation, continuous recommendation, personalized testing covering the revenue growth of each sub-segment from 2018 to 2030.
The MEA region accounted for less share in the market owing to limited number of players in the region coupled with slow economic development. However, various strategies are being implemented in the region to raise awareness about the benefits of personalized nutrition and healthy eating.
In April 2016, ISANH Middle East World Congress was conducted in Dubai, which included a day dedicated for “Dietary and Food Supplements in the Middle East.” Presence of global companies in the region has majorly benefitted the market.
For example, BAYER Middle East is recognized as one of the leading suppliers of vitamins in the UAE. Furthermore, distributors like AmCan that function as exclusive distributors for several major supplement brands in UAE are expected to drive the regional market.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa personalized retail nutrition and wellness market, including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa personalized retail nutrition and wellness market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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