North America Period Panties Market Size & Outlook

The period panties market in North America is expected to reach a projected revenue of US$ 148.7 million by 2030. A compound annual growth rate of 17.6% is expected of North America period panties market from 2023 to 2030.

Revenue, 2022 (US$M)
$40.6
Forecast, 2030 (US$M)
$148.7
CAGR, 2023 - 2030
17.6%
Report Coverage
North America

North America period panties market highlights

  • The North America period panties market generated a revenue of USD 40.6 million in 2022.
  • The market is expected to grow at a CAGR of 17.6% from 2023 to 2030.
  • In terms of segment, brief was the largest revenue generating product in 2022.
  • Bikini is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2023 to 2030.

North America data book summary

Market revenue in 2022USD 40.6 million
Market revenue in 2030USD 148.7 million
Growth rate17.6% (CAGR from 2022 to 2030)
Largest segmentBrief
Fastest growing segmentBikini
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBrief, Bikini, Boyshort, Hi-Waist
Key market players worldwideEssity AB Class B, Victoria's Secret & Co, Kimberly-Clark Corp, Ruby Love, Saalt, Fannypants, The Period Pantry

Other key industry trends

  • In terms of revenue, North America region accounted for 39.1% of the global period panties market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 79.8 million by 2030.

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Period Panties Market Companies

Name Profile # Employees HQ Website

North America period panties market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to period panties market will help companies and investors design strategic landscapes.


Brief was the largest segment with a revenue share of 29.8% in 2022. Horizon Databook has segmented the North America period panties market based on brief, bikini, boyshort, hi-waist covering the revenue growth of each sub-segment from 2017 to 2030.


  • North America Period Panties Product Outlook (Revenue, USD Million, 2017-2030)
    • Brief
    • Bikini
    • Boyshort
    • Hi-Waist
    • Others
  • North America Period Panties Distribution Channel Outlook (Revenue, USD Million, 2017-2030)
    • Offline
    • Online

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Horizon Databook provides a detailed overview of continent-level data and insights on the North America period panties market , including forecasts for subscribers. This continent databook contains high-level insights into North America period panties market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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North America period panties market size, by country, 2017-2030 (US$M)

North America Period Panties Market Outlook Share, 2022 & 2030 (US$M)

North America period panties market size, by country, 2017-2030 (US$M)

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