U.S. Perfumes And Deodorants Market Size & Outlook

The perfumes and deodorants market in the United States is expected to reach a projected revenue of US$ 19,009.4 million by 2027. A compound annual growth rate of 3.3% is expected of the United States perfumes and deodorants market from 2020 to 2027.
Revenue, 2019 (US$M)
$14,609.4
Forecast, 2027 (US$M)
$19,009.4
CAGR, 2020 - 2027
3.3%
Report Coverage
U.S.

U.S. perfumes and deodorants market highlights

  • The U.S. perfumes and deodorants market generated a revenue of USD 14,609.4 million in 2019 and is expected to reach USD 19,009.4 million by 2027.
  • The U.S. market is expected to grow at a CAGR of 3.3% from 2020 to 2027.
  • In terms of segment, deodorants was the largest revenue generating type in 2019.
  • Perfumes is the most lucrative type segment registering the fastest growth during the forecast period.


Perfumes and deodorants market data book summary

Market revenue in 2019USD 14,609.4 million
Market revenue in 2027USD 19,009.4 million
Growth rate3.3% (CAGR from 2019 to 2027)
Largest segmentDeodorants
Fastest growing segmentPerfumes
Historical data2016 - 2018
Base year2019
Forecast period2020 - 2027
Quantitative unitsRevenue in USD million
Market segmentationPerfumes, Deodorants
Key market players worldwideRevlon, The Estee Lauder Companies Inc Class A, L'Oreal SA, Beiersdorf AG, Christian Dior SE, PVH Corp, Burberry Group PLC, Armani Exchange, Unilever PLC


Other key industry trends

  • In terms of revenue, U.S. accounted for 22.1% of the global perfumes and deodorants market in 2019.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2027.
  • In North America, U.S. perfumes and deodorants market is projected to lead the regional market in terms of revenue in 2027.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 19,009.4 million by 2027.

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Perfumes And Deodorants Market Scope

Perfumes And Deodorants Market Companies

Name Profile # Employees HQ Website

U.S. perfumes and deodorants market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to perfumes and deodorants market will help companies and investors design strategic landscapes.


Deodorants was the largest segment with a revenue share of 57.29% in 2019. Horizon Databook has segmented the U.S. perfumes and deodorants market based on perfumes, deodorants covering the revenue growth of each sub-segment from 2016 to 2027.


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  • Our clientele includes a mix of perfumes and deodorants market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. perfumes and deodorants market, including forecasts for subscribers. This country databook contains high-level insights into U.S. perfumes and deodorants market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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U.S. perfumes deodorants market size, by type, 2016-2027 (US$M)

U.S. Perfumes And Deodorants Market Share, 2019 & 2027 (US$M)

U.S. perfumes deodorants market size, by type, 2016-2027 (US$M)

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