U.S. Perfume Market Size & Outlook, 2023-2030
U.S. perfume market, 2018-2030 (US$M)
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U.S. perfume market highlights
- The U.S. perfume market generated a revenue of USD 12,305.4 million in 2023 and is expected to reach USD 17,999.0 million by 2030.
- The U.S. market is expected to grow at a CAGR of 5.6% from 2024 to 2030.
- In terms of segment, premium was the largest revenue generating product in 2023.
- Mass is the most lucrative product segment registering the fastest growth during the forecast period.
Perfume market data book summary
| Market revenue in 2023 | USD 12,305.4 million |
| Market revenue in 2030 | USD 17,999.0 million |
| Growth rate | 5.6% (CAGR from 2023 to 2030) |
| Largest segment | Premium |
| Fastest growing segment | Mass |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Mass, Premium |
| Key market players worldwide | Avon Products, Coty Inc Class A, Lvmh Moet Hennessy Louis Vuitton SE, The Estee Lauder Companies Inc Class A, Revlon, Puig Brands SA Ordinary Shares - Class B, L'Oreal SA, Shiseido Co Ltd, Givaudan SA, Kering SA |
Other key industry trends
- In terms of revenue, U.S. accounted for 22.9% of the global perfume market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. perfume market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 2,433.7 million by 2030.
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Perfume Market Scope
Perfume Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. perfume market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to perfume market will help companies and investors design strategic landscapes.
Premium was the largest segment with a revenue share of 59.8% in 2023. Horizon Databook has segmented the U.S. perfume market based on mass, premium covering the revenue growth of each sub-segment from 2018 to 2030.
The U.S. consumers are turning to premium products owing to their higher quality ingredients as part of larger lifestyle trends that emphasize wellbeing and the importance of such products. Ingredients have also become critical in advertising for premium products, as many brands use the potential benefits and authenticity of their ingredients to attract consumers.
Rising importance of proliferating natural ingredients such as herbs, vegetables, and fruits in the manufacturing of perfumes on account of their various benefits is expected to fuel the perfume demand among consumers over the forecast period. Regulatory bodies such as the USDA and EU Organic Program have framed numerous regulations, which promote the use of organic substances in perfume formulations in light of various benefits.
Premium perfumes segment accounted for the largest share in 2018. The growth has surpassed that of mass fragrance products in the last few years owing to greater emphasis on quality, personalization, and exclusivity. In addition, the perfumes are expected to grow at a considerable pace in the U.S. over the next few years owing to growing preference for unique, handcrafted, and exotic fragrances.
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Our clientele includes a mix of perfume market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. perfume market , including forecasts for subscribers. This country databook contains high-level insights into U.S. perfume market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. perfume market size, by product, 2018-2030 (US$M)
U.S. Perfume Market Outlook Share, 2023 & 2030 (US$M)
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