North America Perfume Market Size & Outlook, 2023-2030

The perfume market in North America is expected to reach a projected revenue of US$ 22,044.1 million by 2030. A compound annual growth rate of 5.7% is expected of North America perfume market from 2024 to 2030.
Revenue, 2023 (US$M)
$14,955.6
Forecast, 2030 (US$M)
$22,044.1
CAGR, 2024 - 2030
5.7%
Report Coverage
North America

North America perfume market highlights

  • The North America perfume market generated a revenue of USD 14,955.6 million in 2023.
  • The market is expected to grow at a CAGR of 5.7% from 2024 to 2030.
  • In terms of segment, premium was the largest revenue generating product in 2023.
  • Mass is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 14,955.6 million
Market revenue in 2030USD 22,044.1 million
Growth rate5.7% (CAGR from 2023 to 2030)
Largest segmentPremium
Fastest growing segmentMass
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMass, Premium
Key market players worldwideAvon Products, Coty Inc Class A, Lvmh Moet Hennessy Louis Vuitton SE, The Estee Lauder Companies Inc Class A, Revlon, Puig Brands SA Ordinary Shares - Class B, L'Oreal SA, Shiseido Co Ltd, Givaudan SA, Kering SA


Other key industry trends

  • In terms of revenue, North America region accounted for 27.8% of the global perfume market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 17,362.7 million by 2030.

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Perfume Market Companies

Name Profile # Employees HQ Website

North America perfume market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to perfume market will help companies and investors design strategic landscapes.


Premium was the largest segment with a revenue share of 59.31% in 2023. Horizon Databook has segmented the North America perfume market based on mass, premium covering the revenue growth of each sub-segment from 2018 to 2030.


North America is one of the largest markets for perfume products and is characterized by relatively high purchasing power of consumers. Major market drivers include rising concerns among consumers regarding the use of chemical-based raw materials, which, in turn, has resulted in consequent ascending demand for natural perfume products. 

Growing concerns pertaining to health and rising consumer awareness regarding the effects of synthetic chemicals are anticipated to drive the demand for natural personal care products in the country over the forecast period. 

This, in turn, is likely to have a positive impact on the growth of the natural and vegan perfume market over the next six years. In addition, ascending demand for mass products among low-earning age groups is expected to significantly impact the growth of the sector over the next six years. 

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Target buyers of North America perfume market databook

  • Our clientele includes a mix of perfume market companies, investment firms, advisory firms & academic institutions.
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  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America perfume market , including forecasts for subscribers. This continent databook contains high-level insights into North America perfume market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America perfume market size, by country, 2018-2030 (US$M)

North America Perfume Market Outlook Share, 2023 & 2030 (US$M)

North America perfume market size, by country, 2018-2030 (US$M)

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