Middle East & Africa Perfume Market Size & Outlook

The perfume market in Middle East & Africa is expected to reach a projected revenue of US$ 7,406.8 million by 2030. A compound annual growth rate of 4.6% is expected of Middle East & Africa perfume market from 2024 to 2030.
Revenue, 2023 (US$M)
$5,413.0
Forecast, 2030 (US$M)
$7,406.8
CAGR, 2024 - 2030
4.6%
Report Coverage
Middle East & Africa

MEA perfume market highlights

  • The MEA perfume market generated a revenue of USD 5,413.0 million in 2023.
  • The market is expected to grow at a CAGR of 4.6% from 2024 to 2030.
  • In terms of segment, premium was the largest revenue generating product in 2023.
  • Mass is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, UAE is expected to register the highest CAGR from 2024 to 2030.


MEA data book summary

Market revenue in 2023USD 5,413.0 million
Market revenue in 2030USD 7,406.8 million
Growth rate4.6% (CAGR from 2023 to 2030)
Largest segmentPremium
Fastest growing segmentMass
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMass, Premium
Key market players worldwideAvon Products, Coty Inc Class A, Lvmh Moet Hennessy Louis Vuitton SE, The Estee Lauder Companies Inc Class A, Revlon, Puig Brands SA Ordinary Shares - Class B, L'Oreal SA, Shiseido Co Ltd, Givaudan SA, Kering SA


Other key industry trends

  • In terms of revenue, MEA region accounted for 10.1% of the global perfume market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 17,362.7 million by 2030.

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Perfume Market Companies

Name Profile # Employees HQ Website

Middle East & Africa perfume market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to perfume market will help companies and investors design strategic landscapes.


Premium was the largest segment with a revenue share of 53.43% in 2023. Horizon Databook has segmented the Middle East & Africa perfume market based on mass, premium covering the revenue growth of each sub-segment from 2018 to 2030.


Population growth, urbanization, and industrial growth in the Middle East are expected to play an important role in driving the perfume market over the forecast period. Governments across the Middle East have framed supportive policies to augment the industrial output of automotive, personal care, and food & beverage sectors in order to reduce the reliance on upstream energy industry. 

As a result, manufacturers of various mass as well as premium perfumes are anticipated to establish their manufacturing facilities in the Middle East and tap new markets over the forecast period. Perfumes form an integral part of the cultural as well as the traditional heritage of consumers in various Middle Eastern countries. 

On account of this, consumers are selective in choosing the type of scents they use on a daily basis and spend a significant amount of income on the product.  Numerous manufacturers in the region have been launching premium as well as innovative perfumes through the blending of European scents and oriental archetypes. 

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Target buyers of Middle East & Africa perfume market databook

  • Our clientele includes a mix of perfume market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa perfume market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa perfume market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA perfume market size, by country, 2018-2030 (US$M)

Middle East & Africa Perfume Market Outlook Share, 2023 & 2030 (US$M)

MEA perfume market size, by country, 2018-2030 (US$M)

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