Italy Perfume Market Size & Outlook, 2023-2030

The perfume market in Italy is expected to reach a projected revenue of US$ 3,046.3 million by 2030. A compound annual growth rate of 5.6% is expected of Italy perfume market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,074.9
Forecast, 2030 (US$M)
$3,046.3
CAGR, 2024 - 2030
5.6%
Report Coverage
Italy

Italy perfume market highlights

  • The Italy perfume market generated a revenue of USD 2,074.9 million in 2023 and is expected to reach USD 3,046.3 million by 2030.
  • The Italy market is expected to grow at a CAGR of 5.6% from 2024 to 2030.
  • In terms of segment, premium was the largest revenue generating product in 2023.
  • Mass is the most lucrative product segment registering the fastest growth during the forecast period.

Perfume market data book summary

Market revenue in 2023USD 2,074.9 million
Market revenue in 2030USD 3,046.3 million
Growth rate5.6% (CAGR from 2023 to 2030)
Largest segmentPremium
Fastest growing segmentMass
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMass, Premium
Key market players worldwideAvon Products, Coty Inc Class A, Lvmh Moet Hennessy Louis Vuitton SE, The Estee Lauder Companies Inc Class A, Revlon, Puig Brands SA Ordinary Shares - Class B, L'Oreal SA, Shiseido Co Ltd, Givaudan SA, Kering SA

Other key industry trends

  • In terms of revenue, Italy accounted for 3.9% of the global perfume market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, France perfume market is projected to lead the regional market in terms of revenue in 2030.
  • France is the fastest growing regional market in Europe and is projected to reach USD 6,545.3 million by 2030.

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Perfume Market Companies

Name Profile # Employees HQ Website

Italy perfume market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to perfume market will help companies and investors design strategic landscapes.


Premium was the largest segment with a revenue share of 57.8% in 2023. Horizon Databook has segmented the Italy perfume market based on mass, premium covering the revenue growth of each sub-segment from 2018 to 2030.


  • Italy Perfume Product Outlook (Revenue, USD Million, 2018-2030)
    • Mass
    • Premium
  • Italy Perfume End Use Outlook (Revenue, USD Million, 2018-2030)
    • Men
    • Women
    • Unisex
  • Italy Perfume Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Offline
    • Online

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Target buyers of Italy perfume market databook

  • Our clientele includes a mix of perfume market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy perfume market , including forecasts for subscribers. This country databook contains high-level insights into Italy perfume market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Italy perfume market size, by product, 2018-2030 (US$M)

Italy Perfume Market Outlook Share, 2023 & 2030 (US$M)

Italy perfume market size, by product, 2018-2030 (US$M)

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