Europe Perfume Market Size & Outlook, 2023-2030

The perfume market in Europe is expected to reach a projected revenue of US$ 28,657.3 million by 2030. A compound annual growth rate of 6.1% is expected of Europe perfume market from 2024 to 2030.
Revenue, 2023 (US$M)
$18,897.2
Forecast, 2030 (US$M)
$28,657.3
CAGR, 2024 - 2030
6.1%
Report Coverage
Europe

Europe perfume market highlights

  • The Europe perfume market generated a revenue of USD 18,897.2 million in 2023.
  • The market is expected to grow at a CAGR of 6.1% from 2024 to 2030.
  • In terms of segment, premium was the largest revenue generating product in 2023.
  • Mass is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, France is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 18,897.2 million
Market revenue in 2030USD 28,657.3 million
Growth rate6.1% (CAGR from 2023 to 2030)
Largest segmentPremium
Fastest growing segmentMass
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMass, Premium
Key market players worldwideAvon Products, Coty Inc Class A, Lvmh Moet Hennessy Louis Vuitton SE, The Estee Lauder Companies Inc Class A, Revlon, Puig Brands SA Ordinary Shares - Class B, L'Oreal SA, Shiseido Co Ltd, Givaudan SA, Kering SA


Other key industry trends

  • In terms of revenue, Europe region accounted for 35.2% of the global perfume market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 17,362.7 million by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Perfume Market Companies

Name Profile # Employees HQ Website

Europe perfume market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to perfume market will help companies and investors design strategic landscapes.


Premium was the largest segment with a revenue share of 55.62% in 2023. Horizon Databook has segmented the Europe perfume market based on mass, premium covering the revenue growth of each sub-segment from 2018 to 2030.


Europe is the largest market for perfumes. Over the past few years, the perfume sector in Europe has witnessed several innovations in terms of product manufacturing & marketing. The perfume industry in Europe employs over 2 million people throughout the supply chain, with over 195,000 direct jobs. Some of the ley perfume manufacturing countries in Europe are Germany, France, the U.K., Italy, and Spain.

Increasing consumer base for perfumes is expected to have a positive impact on the market in this region during the forecast period. Presence of a robust manufacturing base for personal care products in countries such as the U.K., France, and Germany is expected to be a favorable factor for the market.

 The European Commission has proposed the Horizon 2020 Strategy with a prime intention to promote the production & consumption of natural ingredients in the chemical, personal care, automotive, and energy sectors. 

Reasons to subscribe to Europe perfume market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Europe perfume market databook

  • Our clientele includes a mix of perfume market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe perfume market , including forecasts for subscribers. This continent databook contains high-level insights into Europe perfume market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

Europe perfume market size, by country, 2018-2030 (US$M)

Europe Perfume Market Outlook Share, 2023 & 2030 (US$M)

Europe perfume market size, by country, 2018-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more