China Perfume Market Size & Outlook, 2023-2030
China perfume market, 2018-2030 (US$M)
Related Markets
China perfume market highlights
- The China perfume market generated a revenue of USD 3,049.5 million in 2023 and is expected to reach USD 4,658.4 million by 2030.
- The China market is expected to grow at a CAGR of 6.2% from 2024 to 2030.
- In terms of segment, premium was the largest revenue generating product in 2023.
- Mass is the most lucrative product segment registering the fastest growth during the forecast period.
Perfume market data book summary
| Market revenue in 2023 | USD 3,049.5 million |
| Market revenue in 2030 | USD 4,658.4 million |
| Growth rate | 6.2% (CAGR from 2023 to 2030) |
| Largest segment | Premium |
| Fastest growing segment | Mass |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Mass, Premium |
| Key market players worldwide | Avon Products, Coty Inc Class A, Lvmh Moet Hennessy Louis Vuitton SE, The Estee Lauder Companies Inc Class A, Revlon, Puig Brands SA Ordinary Shares - Class B, L'Oreal SA, Shiseido Co Ltd, Givaudan SA, Kering SA |
Other key industry trends
- In terms of revenue, China accounted for 5.7% of the global perfume market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China perfume market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 3,750.4 million by 2030.
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Perfume Market Scope
Perfume Market Companies
| Name | Profile | # Employees | HQ | Website |
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China perfume market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to perfume market will help companies and investors design strategic landscapes.
Premium was the largest segment with a revenue share of 53.8% in 2023. Horizon Databook has segmented the China perfume market based on mass, premium covering the revenue growth of each sub-segment from 2018 to 2030.
Chinese consumers prefer fruity and fresher fragrances. According to a research survey that was conducted by Labbrand, over 50% of the survey respondents chose perfumes that comprise fresh and subtle scents. The survey also suggested that for a perfume product to succeed in the Chinese market, it requires manufacturers to pay attention to minute details as well as culturally valued elements including cuteness and elegance.
Given the number of health concerns from adulterated and counterfeit mass-market products, Chinese consumers are increasingly wary of mass products sold via supermarkets and other local channels. Chinese consumers also believe that mass-market products, which are generally made from synthetic ingredients, are less healthy. Natural products that contain medicinal, natural, or nutritional ingredients such as vitamins and aloe are very popular.
In 2017, perfume sector accounted for only 1% share in China, which demonstrates the huge market potential the country holds. The fragrance categories in the country have been undergoing significant changes, wherein the premium segment has been witnessing high growth over the past few years, while mass fragrances have been witnessing a decline.
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Our clientele includes a mix of perfume market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the China perfume market , including forecasts for subscribers. This country databook contains high-level insights into China perfume market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China perfume market size, by product, 2018-2030 (US$M)
China Perfume Market Outlook Share, 2023 & 2030 (US$M)
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