U.S. Organic Personal Care Market Size & Outlook

The organic personal care market in the United States is expected to reach a projected revenue of US$ 9,420.6 million by 2030. A compound annual growth rate of 10.2% is expected of the United States organic personal care market from 2023 to 2030.
Revenue, 2022 (US$M)
$4,342.7
Forecast, 2030 (US$M)
$9,420.6
CAGR, 2023 - 2030
10.2%
Report Coverage
U.S.

U.S. organic personal care market highlights

  • The U.S. organic personal care market generated a revenue of USD 4,342.7 million in 2022 and is expected to reach USD 9,420.6 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 10.2% from 2023 to 2030.
  • In terms of segment, skin care was the largest revenue generating product in 2022.
  • Oral Care is the most lucrative product segment registering the fastest growth during the forecast period.


Organic personal care market data book summary

Market revenue in 2022USD 4,342.7 million
Market revenue in 2030USD 9,420.6 million
Growth rate10.2% (CAGR from 2022 to 2030)
Largest segmentSkin care
Fastest growing segmentOral Care
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSkin Care, Hair Care, Oral Care
Key market players worldwideThe Estee Lauder Companies Inc Class A, Clorox Co, The Hain Celestial Group Inc, Amway Malaysia Holdings, Natura &Co Holding SA ADR, Bare Escentuals, Arbonne International, Neutrogena, Yves Rocher


Other key industry trends

  • In terms of revenue, U.S. accounted for 19.9% of the global organic personal care market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. organic personal care market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 9,420.6 million by 2030.

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Organic Personal Care Market Companies

Name Profile # Employees HQ Website

U.S. organic personal care market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to organic personal care market will help companies and investors design strategic landscapes.


Skin care was the largest segment with a revenue share of 50.29% in 2022. Horizon Databook has segmented the U.S. organic personal care market based on skin care, hair care, oral care covering the revenue growth of each sub-segment from 2017 to 2030.


New product launches in this segment are likely to bode well with future growth. For instance, in January 2019, Inna Organic, a Taiwanese brand launched its organic sheet mask in the U.S. market. The sheet masks are made from a blend of essential oils to benefit both the skin and the body. 

The initiative was taken to fill the gap in the Western market for personal care products made from cruelty-free and natural ingredients. 

The presence of established supermarkets & hypermarkets and departmental stores in the U.S. has been encouraging haircare and skincare product manufacturers to distribute their products through these channels. 

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  • Our clientele includes a mix of organic personal care market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. organic personal care market , including forecasts for subscribers. This country databook contains high-level insights into U.S. organic personal care market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. organic personal care market size, by product, 2017-2030 (US$M)

U.S. Organic Personal Care Market Outlook Share, 2022 & 2030 (US$M)

U.S. organic personal care market size, by product, 2017-2030 (US$M)

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