U.S. Oral Rinse Market Size & Outlook, 2022-2030

The oral rinse market in the United States is expected to reach a projected revenue of US$ 2,432.8 million by 2030. A compound annual growth rate of 6.5% is expected of the United States oral rinse market from 2023 to 2030.
Revenue, 2022 (US$M)
$1,465.8
Forecast, 2030 (US$M)
$2,432.8
CAGR, 2023 - 2030
6.5%
Report Coverage
U.S.

U.S. oral rinse market highlights

  • The U.S. oral rinse market generated a revenue of USD 1,465.8 million in 2022 and is expected to reach USD 2,432.8 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 6.5% from 2023 to 2030.
  • In terms of segment, antiseptic mouthwash was the largest revenue generating product in 2022.
  • Cosmetic Mouthwash is the most lucrative product segment registering the fastest growth during the forecast period.


Oral rinse market data book summary

Market revenue in 2022USD 1,465.8 million
Market revenue in 2030USD 2,432.8 million
Growth rate6.5% (CAGR from 2022 to 2030)
Largest segmentAntiseptic mouthwash
Fastest growing segmentCosmetic Mouthwash
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAntiseptic Mouthwash, Cosmetic Mouthwash, Natural Mouthwash, Fluoride Mouthwash
Key market players worldwideColgate-Palmolive Co, Johnson & Johnson, GlaxoSmithKline, Unilever PLC ADR, Procter & Gamble Co, Himalaya Wellness, Amway Malaysia Holdings, Dabur India, Lion Corp


Other key industry trends

  • In terms of revenue, U.S. accounted for 21.3% of the global oral rinse market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. oral rinse market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 2,432.8 million by 2030.

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Oral Rinse Market Companies

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U.S. oral rinse market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to oral rinse market will help companies and investors design strategic landscapes.


Antiseptic mouthwash was the largest segment with a revenue share of 31.9% in 2022. Horizon Databook has segmented the U.S. oral rinse market based on antiseptic mouthwash, cosmetic mouthwash, natural mouthwash, fluoride mouthwash covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of U.S. oral rinse market databook

  • Our clientele includes a mix of oral rinse market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the U.S. oral rinse market, including forecasts for subscribers. This country databook contains high-level insights into U.S. oral rinse market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. oral rinse market report size, by product, 2018-2030 (US$M)

U.S. Oral Rinse Market Share, 2022 & 2030 (US$M)

U.S. oral rinse market report size, by product, 2018-2030 (US$M)

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