U.S. Nutritional Supplements Market Size & Outlook

The nutritional supplements market in the United States is expected to reach a projected revenue of US$ 132,556.8 million by 2030. A compound annual growth rate of 4.8% is expected of the United States nutritional supplements market from 2024 to 2030.
Revenue, 2023 (US$M)
$95,161.3
Forecast, 2030 (US$M)
$132,556.8
CAGR, 2024 - 2030
4.8%
Report Coverage
U.S.

U.S. nutritional supplements market, 2018-2030 (US$M)

U.S.

U.S. nutritional supplements market highlights

  • The U.S. nutritional supplements market generated a revenue of USD 95,161.3 million in 2023 and is expected to reach USD 132,556.8 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 4.8% from 2024 to 2030.
  • In terms of segment, functional foods and beverages was the largest revenue generating product in 2023.
  • Sports Nutrition is the most lucrative product segment registering the fastest growth during the forecast period.


Nutritional supplements market data book summary

Market revenue in 2023USD 95,161.3 million
Market revenue in 2030USD 132,556.8 million
Growth rate4.8% (CAGR from 2023 to 2030)
Largest segmentFunctional foods and beverages
Fastest growing segmentSports Nutrition
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Nutrition, Fat Burners, Dietary Supplements, Functional Foods and Beverages
Key market players worldwideGlanbia PLC, Abbott Laboratories, Nestle SA, Herbalife Ltd, Amway Malaysia Holdings, PepsiCo Inc, Clif Bar, Science in Sport, THG PLC Ordinary Share, Chesnara PLC


Other key industry trends

  • In terms of revenue, U.S. accounted for 23.5% of the global nutritional supplements market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. nutritional supplements market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 18,025.0 million by 2030.

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Nutritional Supplements Market Scope

Nutritional supplements market segmentation & scope
Egg Protein
Soy Protein
Pea Protein
Lentil Protein
Hemp Protein
Casein
Quinoa Protein
Whey Protein Isolate
Whey Protein Concentrate
Vitamins
Calcium
Potassium
Magnesium
Iron
Zinc
BCAA
Arginine
Aspartate
Glutamine
Beta Alanine
Creatine
L-carnitine
Probiotics
Omega -3 Fatty Acids
Maltodextrin
Dextrose
Waxy Maize
Karbolyn
Detox Supplements
Electrolytes
Other Sports Supplements
Isotonic
Hypotonic
Hypertonic
Protein Bars
Energy Bars
Protein Gel
Meal Replacement Products
Weight Loss Product
Green Tea
Fiber
Protein
Green Coffee
Other fat burners
Multivitamin
Vitamin A
Vitamin B
Vitamin C
Vitamin D
Vitamin E
Minerals
Enzymes
Amino Acids
Conjugated Linoleic Acids
Other dietary supplements
Protbiotics
Omega -3
Other functional foods
Formulation
Tablets
Capsules
Powder
Softgels
Liquid
Other formulations
Consumer Group
Infants
Children
Adults
Age group 21 To 30
Age group 31 To 40
Age group 41 to 50
Age group 51 to 65
Pregnant
Geriatric
Sales Channel
Brick & Mortar
Direct Selling
Chemist/Pharmacies
Health Food Shops
Hyper Markets
Super Markets
E-commerce

Nutritional Supplements Market Companies

Name Profile # Employees HQ Website

U.S. nutritional supplements market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nutritional supplements market will help companies and investors design strategic landscapes.


Functional foods and beverages was the largest segment with a revenue share of 55.52% in 2023. Horizon Databook has segmented the U.S. nutritional supplements market based on sports nutrition, fat burners, dietary supplements, functional foods and beverages covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. population, especially in the age group of 19 to 50 years, is increasingly becoming health conscious owing to the growing incidence of various disorders, such as alopecia, skin conditions, and obesity, which is one of the significant factors boosting adoption of nutritional supplements in the country.

High rate of multi nutrient deficiency among people of different age groups is further boosting the demand for these supplements in the country. In addition, the usage of supplements among the Americans steadily increased over the past 20 years, and as of 2021, 80% of the Americans were consuming dietary supplements.

Thus, the increased demand for supplements and growing consumption patterns are factors projected to drive the global nutritional supplements market during the forecast period.

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. nutritional supplements market , including forecasts for subscribers. This country databook contains high-level insights into U.S. nutritional supplements market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. nutritional supplements market size, by product, 2018-2030 (US$M)

U.S. Nutritional Supplements Market Outlook Share, 2023 & 2030 (US$M)

U.S. nutritional supplements market size, by product, 2018-2030 (US$M)

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