North America Nootropics Market Size & Outlook, 2021-2030

The nootropics market in North America is expected to reach a projected revenue of US$ 4,328.3 million by 2030. A compound annual growth rate of 13.5% is expected of North America nootropics market from 2022 to 2030.
Revenue, 2021 (US$M)
$1,383.2
Forecast, 2030 (US$M)
$4,328.3
CAGR, 2022 - 2030
13.5%
Report Coverage
North America

North America nootropics market highlights

  • The North America nootropics market generated a revenue of USD 1,383.2 million in 2021.
  • The market is expected to grow at a CAGR of 13.5% from 2022 to 2030.
  • In terms of segment, capsules/tablets was the largest revenue generating form in 2021.
  • Drinks is the most lucrative form segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2022 to 2030.


North America data book summary

Market revenue in 2021USD 1,383.2 million
Market revenue in 2030USD 4,328.3 million
Growth rate13.5% (CAGR from 2021 to 2030)
Largest segmentCapsules/tablets
Fastest growing segmentDrinks
Historical data covered2018 - 2020
Base year for estimation2021
Forecast period covered2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCapsules/Tablets, Powder, Drinks
Key market players worldwideReckitt Benckiser Group PLC, Mental Mojo, Noocube, Mind Lab, truBrain, Nooflux, Zhou Nutrition, Kimera Koffee


Other key industry trends

  • In terms of revenue, North America region accounted for 41.5% of the global nootropics market in 2021.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 3,460.0 million by 2030.

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Nootropics Market Companies

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North America nootropics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nootropics market will help companies and investors design strategic landscapes.


Capsules/tablets was the largest segment with a revenue share of 47.66% in 2021. Horizon Databook has segmented the North America nootropics market based on capsules/tablets, powder, drinks covering the revenue growth of each sub-segment from 2018 to 2030.


According to an article published in the Biomedical Journal, in 2023, 25% of the U.S. population is reported to consume some forms of supplement. Nootropics such as Alpha Brain, Mind Lab Pro, Noocube, Modafinil, and Qualia are popular in North America to treat Alzheimer's and Parkinson’s. 

However, these are getting popular among 18- to 30-year-olds to enhance their cognitive functions. The demand for nootropics in North America has grown substantially in recent years driven by rising consumer demand for products that improve cognitive health.

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Horizon Databook provides a detailed overview of continent-level data and insights on the North America nootropics market , including forecasts for subscribers. This continent databook contains high-level insights into North America nootropics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America nootropics market size, by country, 2018-2030 (US$M)

North America Nootropics Market Outlook Share, 2021 & 2030 (US$M)

North America nootropics market size, by country, 2018-2030 (US$M)

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