Market revenue in 2024 | USD 2,103.4 million |
Market revenue in 2030 | USD 4,105.0 million |
Growth rate | 11.8% (CAGR from 2025 to 2030) |
Largest segment | Surface cleaners |
Fastest growing segment | Fabric Cleaners |
Historical data covered | 2018 - 2023 |
Base year for estimation | 2024 |
Forecast period covered | 2025 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Surface Cleaners, Glass Cleaners, Fabric Cleaners |
Surface cleaners was the largest segment with a revenue share of 60.62% in 2024. Horizon Databook has segmented the North America natural household cleaners market based on surface cleaners, glass cleaners, fabric cleaners covering the revenue growth of each sub-segment from 2018 to 2030.
Continuous exposure to volatile chemical compounds presents in cleaning products can result in allergies or respiratory issues. As a result, consumers are switching to natural ingredients-based household cleaners.
In the U.S., one in three people suffer from allergies, asthma, sinusitis, or bronchitis as per the U.S. National Center for Health Statistics. Some cleaning chemicals can trigger allergy and asthma; hence, inclination towards natural cleaners for household usage is rising.
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