North America Natural Household Cleaners Market Size & Outlook

The natural household cleaners market in North America is expected to reach a projected revenue of US$ 4,105.0 million by 2030. A compound annual growth rate of 11.8% is expected of North America natural household cleaners market from 2025 to 2030.
Revenue, 2024 (US$M)
$2,103.4
Forecast, 2030 (US$M)
$4,105.0
CAGR, 2025 - 2030
11.8%
Report Coverage
North America

North America natural household cleaners market highlights

  • The North America natural household cleaners market generated a revenue of USD 2,103.4 million in 2024.
  • The market is expected to grow at a CAGR of 11.8% from 2025 to 2030.
  • In terms of segment, surface cleaners was the largest revenue generating product in 2024.
  • Fabric Cleaners is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.


North America data book summary

Market revenue in 2024USD 2,103.4 million
Market revenue in 2030USD 4,105.0 million
Growth rate11.8% (CAGR from 2025 to 2030)
Largest segmentSurface cleaners
Fastest growing segmentFabric Cleaners
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSurface Cleaners, Glass Cleaners, Fabric Cleaners


Other key industry trends

  • In terms of revenue, North America region accounted for 30.2% of the global natural household cleaners market in 2024.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • North America is the fastest growing regional market and is projected to reach USD 4,105.0 million by 2030.

Surface cleaners was the largest segment with a revenue share of 60.62% in 2024. Horizon Databook has segmented the North America natural household cleaners market based on surface cleaners, glass cleaners, fabric cleaners covering the revenue growth of each sub-segment from 2018 to 2030.


Continuous exposure to volatile chemical compounds presents in cleaning products can result in allergies or respiratory issues. As a result, consumers are switching to natural ingredients-based household cleaners.

In the U.S., one in three people suffer from allergies, asthma, sinusitis, or bronchitis as per the U.S. National Center for Health Statistics. Some cleaning chemicals can trigger allergy and asthma; hence, inclination towards natural cleaners for household usage is rising.

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Natural Household Cleaners Market Companies

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North America natural household cleaners market size, by country, 2018-2030 (US$M)

North America Natural Household Cleaners Market Outlook Share, 2024 & 2030 (US$M)

North America natural household cleaners market size, by country, 2018-2030 (US$M)

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