Middle East & Africa Natural Household Cleaners Market Size & Outlook
Middle East & Africa natural household cleaners market, 2018-2030 (US$M)
Related Markets
MEA natural household cleaners market highlights
- The MEA natural household cleaners market generated a revenue of USD 276.0 million in 2024.
- The market is expected to grow at a CAGR of 9.6% from 2025 to 2030.
- In terms of segment, surface cleaners was the largest revenue generating product in 2024.
- Fabric Cleaners is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2025 to 2030.
MEA data book summary
| Market revenue in 2024 | USD 276.0 million |
| Market revenue in 2030 | USD 478.3 million |
| Growth rate | 9.6% (CAGR from 2025 to 2030) |
| Largest segment | Surface cleaners |
| Fastest growing segment | Fabric Cleaners |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Surface Cleaners, Glass Cleaners, Fabric Cleaners |
Other key industry trends
- In terms of revenue, MEA region accounted for 4.0% of the global natural household cleaners market in 2024.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
- North America is the fastest growing regional market and is projected to reach USD 4,105.0 million by 2030.
Surface cleaners was the largest segment with a revenue share of 65.58% in 2024. Horizon Databook has segmented the Middle East & Africa natural household cleaners market based on surface cleaners, glass cleaners, fabric cleaners covering the revenue growth of each sub-segment from 2018 to 2030.
Population growth, urbanization, and industrial growth in the Middle East are expected to play an important role in driving the demand for natural household cleaners in the near future. Increasing health risks among people in several African countries owing to improper sanitation and hygiene is a crucial factor driving the uptake of cleaning products.
Malaria is one of the most common sanitation-related endemic diseases and the incidence of the same in the region has been a cause for concern for decades. According to WHO, Africa has the highest risk of malaria in the world, with approximately 90% of the global cases reported in the region. This fuels the need for cleanliness and hygiene maintenance, thereby having a positive impact on the adoption of natural household cleaning products.
Key Regions: U.S. , UK , Japan , Brazil , South Africa
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Natural Household Cleaners Market Scope
Natural Household Cleaners Market Companies
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MEA natural household cleaners market size, by country, 2018-2030 (US$M)
Middle East & Africa Natural Household Cleaners Market Outlook Share, 2024 & 2030 (US$M)
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