Latin America Natural Household Cleaners Market Size & Outlook

The natural household cleaners market in Latin America is expected to reach a projected revenue of US$ 1,109.3 million by 2030. A compound annual growth rate of 10.7% is expected of Latin America natural household cleaners market from 2025 to 2030.
Revenue, 2024 (US$M)
$602.9
Forecast, 2030 (US$M)
$1,109.3
CAGR, 2025 - 2030
10.7%
Report Coverage
Latin America

Latin America natural household cleaners market highlights

  • The Latin America natural household cleaners market generated a revenue of USD 602.9 million in 2024.
  • The market is expected to grow at a CAGR of 10.7% from 2025 to 2030.
  • In terms of segment, surface cleaners was the largest revenue generating product in 2024.
  • Fabric Cleaners is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2025 to 2030.


Latin America data book summary

Market revenue in 2024USD 602.9 million
Market revenue in 2030USD 1,109.3 million
Growth rate10.7% (CAGR from 2025 to 2030)
Largest segmentSurface cleaners
Fastest growing segmentFabric Cleaners
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSurface Cleaners, Glass Cleaners, Fabric Cleaners


Other key industry trends

  • In terms of revenue, Latin America region accounted for 8.6% of the global natural household cleaners market in 2024.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • North America is the fastest growing regional market and is projected to reach USD 4,105.0 million by 2030.

Surface cleaners was the largest segment with a revenue share of 64.26% in 2024. Horizon Databook has segmented the Latin America natural household cleaners market based on surface cleaners, glass cleaners, fabric cleaners covering the revenue growth of each sub-segment from 2018 to 2030.


Latin America is likely to account for a total market share of 8.6% in 2025. The region is home to a thriving middle-income group, which is emerging as the biggest among all consumer groups. Growth in the residential sector and a considerable rise in consumers’ purchasing power have led to an increase in the spending on natural household cleaners in this region.

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Latin America natural household cleaners market size, by country, 2018-2030 (US$M)

Latin America Natural Household Cleaners Market Outlook Share, 2024 & 2030 (US$M)

Latin America natural household cleaners market size, by country, 2018-2030 (US$M)

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