Market revenue in 2024 | USD 401.0 million |
Market revenue in 2030 | USD 828.7 million |
Growth rate | 12.8% (CAGR from 2025 to 2030) |
Largest segment | Surface cleaners |
Fastest growing segment | Fabric Cleaners |
Historical data | 2018 - 2023 |
Base year | 2024 |
Forecast period | 2025 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Surface Cleaners, Glass Cleaners, Fabric Cleaners |
Surface cleaners was the largest segment with a revenue share of 67.13% in 2024. Horizon Databook has segmented the India natural household cleaners market based on surface cleaners, glass cleaners, fabric cleaners covering the revenue growth of each sub-segment from 2018 to 2030.
India has been one of the fastest-growing consumer markets globally, moving from an informal and unorganized market to an organized retail market, particularly in major cities and tier-II cities and towns in the country. Household cleaners form one of the rapidly growing segments in the consumer goods sectors in India, with a strong potential for U.S. companies.
Growing organized retail, expansion of residential areas, emergence of a young urban population with rising disposable income in various Indian cities, changing lifestyles, and growing awareness about ethical and natural products are expected to drive the demand for natural household cleaners in the coming years.
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