India Natural Household Cleaners Market Size & Outlook

The natural household cleaners market in India is expected to reach a projected revenue of US$ 828.7 million by 2030. A compound annual growth rate of 12.8% is expected of India natural household cleaners market from 2025 to 2030.
Revenue, 2024 (US$M)
$401.0
Forecast, 2030 (US$M)
$828.7
CAGR, 2025 - 2030
12.8%
Report Coverage
India

India natural household cleaners market highlights

  • The India natural household cleaners market generated a revenue of USD 401.0 million in 2024 and is expected to reach USD 828.7 million by 2030.
  • The India market is expected to grow at a CAGR of 12.8% from 2025 to 2030.
  • In terms of segment, surface cleaners was the largest revenue generating product in 2024.
  • Fabric Cleaners is the most lucrative product segment registering the fastest growth during the forecast period.


Natural household cleaners market data book summary

Market revenue in 2024USD 401.0 million
Market revenue in 2030USD 828.7 million
Growth rate12.8% (CAGR from 2025 to 2030)
Largest segmentSurface cleaners
Fastest growing segmentFabric Cleaners
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSurface Cleaners, Glass Cleaners, Fabric Cleaners


Other key industry trends

  • In terms of revenue, India accounted for 5.8% of the global natural household cleaners market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China natural household cleaners market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 828.7 million by 2030.

Surface cleaners was the largest segment with a revenue share of 67.13% in 2024. Horizon Databook has segmented the India natural household cleaners market based on surface cleaners, glass cleaners, fabric cleaners covering the revenue growth of each sub-segment from 2018 to 2030.


India has been one of the fastest-growing consumer markets globally, moving from an informal and unorganized market to an organized retail market, particularly in major cities and tier-II cities and towns in the country. Household cleaners form one of the rapidly growing segments in the consumer goods sectors in India, with a strong potential for U.S. companies.

Growing organized retail, expansion of residential areas, emergence of a young urban population with rising disposable income in various Indian cities, changing lifestyles, and growing awareness about ethical and natural products are expected to drive the demand for natural household cleaners in the coming years.

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Natural Household Cleaners Market Companies

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India natural household cleaners market size, by product, 2018-2030 (US$M)

India Natural Household Cleaners Market Outlook Share, 2024 & 2030 (US$M)

India natural household cleaners market size, by product, 2018-2030 (US$M)

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