Germany Natural Household Cleaners Market Size & Outlook

The natural household cleaners market in Germany is expected to reach a projected revenue of US$ 1,109.3 million by 2030. A compound annual growth rate of 12.2% is expected of Germany natural household cleaners market from 2025 to 2030.
Revenue, 2024 (US$M)
$554.5
Forecast, 2030 (US$M)
$1,109.3
CAGR, 2025 - 2030
12.2%
Report Coverage
Germany

Germany natural household cleaners market highlights

  • The Germany natural household cleaners market generated a revenue of USD 554.5 million in 2024 and is expected to reach USD 1,109.3 million by 2030.
  • The Germany market is expected to grow at a CAGR of 12.2% from 2025 to 2030.
  • In terms of segment, surface cleaners was the largest revenue generating product in 2024.
  • Fabric Cleaners is the most lucrative product segment registering the fastest growth during the forecast period.


Natural household cleaners market data book summary

Market revenue in 2024USD 554.5 million
Market revenue in 2030USD 1,109.3 million
Growth rate12.2% (CAGR from 2025 to 2030)
Largest segmentSurface cleaners
Fastest growing segmentFabric Cleaners
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSurface Cleaners, Glass Cleaners, Fabric Cleaners


Other key industry trends

  • In terms of revenue, Germany accounted for 8.0% of the global natural household cleaners market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK natural household cleaners market is projected to lead the regional market in terms of revenue in 2030.
  • Germany is the fastest growing regional market in Europe and is projected to reach USD 1,109.3 million by 2030.

Surface cleaners was the largest segment with a revenue share of 63.81% in 2024. Horizon Databook has segmented the Germany natural household cleaners market based on surface cleaners, glass cleaners, fabric cleaners covering the revenue growth of each sub-segment from 2018 to 2030.


Technological advancements in the natural cleaning products market, coupled with the development and introduction of innovative products, are expected to have a positive impact on the market over the forecast period.

Moreover, the increasing adoption of various green technologies in Germany and the substantial portion of its workforce employed in the environmental sector have raised awareness about the benefits of using natural products in the country. This scenario is expected to boost the ongoing trend of the adoption of natural household cleaners among consumers.

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Germany natural household cleaners market size, by product, 2018-2030 (US$M)

Germany Natural Household Cleaners Market Outlook Share, 2024 & 2030 (US$M)

Germany natural household cleaners market size, by product, 2018-2030 (US$M)

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