Europe Natural Household Cleaners Market Size & Outlook

The natural household cleaners market in Europe is expected to reach a projected revenue of US$ 4,403.9 million by 2030. A compound annual growth rate of 11.4% is expected of Europe natural household cleaners market from 2025 to 2030.
Revenue, 2024 (US$M)
$2,297.9
Forecast, 2030 (US$M)
$4,403.9
CAGR, 2025 - 2030
11.4%
Report Coverage
Europe

Europe natural household cleaners market highlights

  • The Europe natural household cleaners market generated a revenue of USD 2,297.9 million in 2024.
  • The market is expected to grow at a CAGR of 11.4% from 2025 to 2030.
  • In terms of segment, surface cleaners was the largest revenue generating product in 2024.
  • Fabric Cleaners is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Germany is expected to register the highest CAGR from 2025 to 2030.


Europe data book summary

Market revenue in 2024USD 2,297.9 million
Market revenue in 2030USD 4,403.9 million
Growth rate11.4% (CAGR from 2025 to 2030)
Largest segmentSurface cleaners
Fastest growing segmentFabric Cleaners
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSurface Cleaners, Glass Cleaners, Fabric Cleaners


Other key industry trends

  • In terms of revenue, Europe region accounted for 33.0% of the global natural household cleaners market in 2024.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • North America is the fastest growing regional market and is projected to reach USD 4,105.0 million by 2030.

Surface cleaners was the largest segment with a revenue share of 59.76% in 2024. Horizon Databook has segmented the Europe natural household cleaners market based on surface cleaners, glass cleaners, fabric cleaners covering the revenue growth of each sub-segment from 2018 to 2030.


Robust household cleaner manufacturing base in the U.K., France, and Germany is expected to be a favorable factor for the market growth. The European Commission framed the Horizon 2020 Strategy with the intention of promoting the consumption and production of natural ingredients in the chemical, personal care, automotive, and energy sectors. This is expected to have a positive impact on the market over the forecast period.

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Natural Household Cleaners Market Companies

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Europe natural household cleaners market size, by country, 2018-2030 (US$M)

Europe Natural Household Cleaners Market Outlook Share, 2024 & 2030 (US$M)

Europe natural household cleaners market size, by country, 2018-2030 (US$M)

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