Europe Natural Household Cleaners Market Size & Outlook
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Europe natural household cleaners market highlights
- The Europe natural household cleaners market generated a revenue of USD 2,297.9 million in 2024.
- The market is expected to grow at a CAGR of 11.4% from 2025 to 2030.
- In terms of segment, surface cleaners was the largest revenue generating product in 2024.
- Fabric Cleaners is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Germany is expected to register the highest CAGR from 2025 to 2030.
Europe data book summary
| Market revenue in 2024 | USD 2,297.9 million |
| Market revenue in 2030 | USD 4,403.9 million |
| Growth rate | 11.4% (CAGR from 2025 to 2030) |
| Largest segment | Surface cleaners |
| Fastest growing segment | Fabric Cleaners |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Surface Cleaners, Glass Cleaners, Fabric Cleaners |
Other key industry trends
- In terms of revenue, Europe region accounted for 33.0% of the global natural household cleaners market in 2024.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
- North America is the fastest growing regional market and is projected to reach USD 4,105.0 million by 2030.
Surface cleaners was the largest segment with a revenue share of 59.76% in 2024. Horizon Databook has segmented the Europe natural household cleaners market based on surface cleaners, glass cleaners, fabric cleaners covering the revenue growth of each sub-segment from 2018 to 2030.
Robust household cleaner manufacturing base in the U.K., France, and Germany is expected to be a favorable factor for the market growth. The European Commission framed the Horizon 2020 Strategy with the intention of promoting the consumption and production of natural ingredients in the chemical, personal care, automotive, and energy sectors. This is expected to have a positive impact on the market over the forecast period.
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Natural Household Cleaners Market Scope
Natural Household Cleaners Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| The Honest Company Inc. | View profile | - | - | - |
| Midea Group | View profile | 10001+ | Beijiao, Guangdong, China, Asia | https://midea-group.com |
| Godrej Consumers Products | View profile | 10001+ | Mumbai, Maharashtra, India, Asia | https://www.godrejcp.com/ |
| The Clorox Company | View profile | 5001-10000 | Oakland, California, United States, North America | https://www.thecloroxcompany.com/ |
| SC Johnson | View profile | 10001+ | Racine, Wisconsin, United States, North America | http://www.scjohnson.com |
| Kao Corp | View profile | 42450 | 14-10, Nihonbashi Kayabacho 1-chome, Chuo-ku, Tokyo, Japan, 103-8210 | http://www.kao.com |
| Reckitt Benckiser Group PLC | View profile | 40000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | https://www.reckitt.com |
| Henkel AG & Co KGaA | View profile | 48000 | Henkelstrasse 67, Duesseldorf, NW, Germany, 40589 | https://www.henkel.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
Europe natural household cleaners market size, by country, 2018-2030 (US$M)
Europe Natural Household Cleaners Market Outlook Share, 2024 & 2030 (US$M)
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