Brazil Natural Household Cleaners Market Size & Outlook

The natural household cleaners market in Brazil is expected to reach a projected revenue of US$ 842.5 million by 2030. A compound annual growth rate of 10.6% is expected of Brazil natural household cleaners market from 2025 to 2030.
Revenue, 2024 (US$M)
$459.7
Forecast, 2030 (US$M)
$842.5
CAGR, 2025 - 2030
10.6%
Report Coverage
Brazil

Brazil natural household cleaners market highlights

  • The Brazil natural household cleaners market generated a revenue of USD 459.7 million in 2024 and is expected to reach USD 842.5 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 10.6% from 2025 to 2030.
  • In terms of segment, surface cleaners was the largest revenue generating product in 2024.
  • Fabric Cleaners is the most lucrative product segment registering the fastest growth during the forecast period.


Natural household cleaners market data book summary

Market revenue in 2024USD 459.7 million
Market revenue in 2030USD 842.5 million
Growth rate10.6% (CAGR from 2025 to 2030)
Largest segmentSurface cleaners
Fastest growing segmentFabric Cleaners
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSurface Cleaners, Glass Cleaners, Fabric Cleaners


Other key industry trends

  • In terms of revenue, Brazil accounted for 6.6% of the global natural household cleaners market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil natural household cleaners market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 842.5 million by 2030.

Surface cleaners was the largest segment with a revenue share of 64.19% in 2024. Horizon Databook has segmented the Brazil natural household cleaners market based on surface cleaners, glass cleaners, fabric cleaners covering the revenue growth of each sub-segment from 2018 to 2030.


Growth in population, rapid urbanization, and expanding residential area, coupled with increasing consumer spending on personal & home care products, are expected to boost the demand for natural household cleaners in Brazil in the coming years.

In addition, rising consumer awareness about the adverse effects of synthetic ingredient-based household cleaners and stringent government regulations pertaining to the use of toxic chemicals in products are likely to ensure positive outlook for the natural household cleaners market in the country.

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Natural Household Cleaners Market Companies

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Brazil natural household cleaners market size, by product, 2018-2030 (US$M)

Brazil Natural Household Cleaners Market Outlook Share, 2024 & 2030 (US$M)

Brazil natural household cleaners market size, by product, 2018-2030 (US$M)

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