U.S. Natural Hair Care Product Market Size & Outlook
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U.S. natural hair care product market highlights
- The U.S. natural hair care product market generated a revenue of USD 2,287.8 million in 2024 and is expected to reach USD 3,824.4 million by 2030.
- The U.S. market is expected to grow at a CAGR of 9.4% from 2025 to 2030.
- In terms of segment, women was the largest revenue generating end use in 2024.
- Men is the most lucrative end use segment registering the fastest growth during the forecast period.
Natural hair care product market data book summary
| Market revenue in 2024 | USD 2,287.8 million |
| Market revenue in 2030 | USD 3,824.4 million |
| Growth rate | 9.4% (CAGR from 2025 to 2030) |
| Largest segment | Women |
| Fastest growing segment | Men |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Women, Men |
| Key market players worldwide | Procter & Gamble Co, The Estee Lauder Companies Inc Class A, Amazon.com Inc, NatureLab Tokyo, Mamaearth, SoBotanical, Davide Bollati, John Masters Organics, Phyto, Organic Harvest |
Other key industry trends
- In terms of revenue, U.S. accounted for 22.5% of the global natural hair care product market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. natural hair care product market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 469.7 million by 2030.
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Natural Hair Care Product Market Scope
Natural Hair Care Product Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Organic Harvest | View profile | 101-250 | New Delhi, Delhi, India, Asia | https://www.organicharvest.in |
| Phyto | View profile | 11-50 | Bucheon, Kyonggi-do, South Korea, Asia | https://www.phytoco.com |
| Davide Bollati | View profile | - | https://www.comfortzoneskin.com/ | |
| SoBotanical | View profile | 11-50 | Baltimore, Maryland, United States, North America | https://www.sobotanical.com |
| NatureLab Tokyo | View profile | 1-10 | Los Angeles, California, United States, North America | https://naturelab.com |
| John Masters Organics | View profile | 1-10 | New York, New York, United States, North America | https://johnmasters.com/ |
| Mamaearth | View profile | 251-500 | Gurgaon, Haryana, India, Asia | http://mamaearth.in |
| The Estee Lauder Companies Inc Class A | View profile | 62000 | 767 Fifth Avenue, New York, NY, United States, 10153 | https://www.elcompanies.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
U.S. natural hair care product market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to natural hair care product market will help companies and investors design strategic landscapes.
Women was the largest segment with a revenue share of 71.55% in 2024. Horizon Databook has segmented the U.S. natural hair care product market based on women, men covering the revenue growth of each sub-segment from 2018 to 2030.
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Target buyers of U.S. natural hair care product market databook
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Our clientele includes a mix of natural hair care product market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. natural hair care product market , including forecasts for subscribers. This country databook contains high-level insights into U.S. natural hair care product market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
U.S. natural hair care product market size, by end use, 2018-2030 (US$M)
U.S. Natural Hair Care Product Market Outlook Share, 2024 & 2030 (US$M)
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