U.S. Natural Food Color Market Size & Outlook, 2022-2030

The natural food color market in the United States is expected to reach a projected revenue of US$ 592.9 million by 2030. A compound annual growth rate of 9% is expected of the United States natural food color market from 2023 to 2030.
Revenue, 2022 (US$M)
$296.9
Forecast, 2030 (US$M)
$592.9
CAGR, 2023 - 2030
9%
Report Coverage
U.S.

U.S. natural food color market highlights

  • The U.S. natural food color market generated a revenue of USD 296.9 million in 2022 and is expected to reach USD 592.9 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 9% from 2023 to 2030.
  • In terms of segment, beta carotene was the largest revenue generating ingredient in 2022.
  • Blue Spirulina is the most lucrative ingredient segment registering the fastest growth during the forecast period.


Natural food color market data book summary

Market revenue in 2022USD 296.9 million
Market revenue in 2030USD 592.9 million
Growth rate9% (CAGR from 2022 to 2030)
Largest segmentBeta carotene
Fastest growing segmentBlue Spirulina
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBeta Carotene, Lycopene, Curcumin, Anthocyanin, Carmine, Copper Chlorophyllin, Paprika, Betanin, Riboflavin, Blue Spirulina, Caramel, Annatto
Key market players worldwideNaturex, Givaudan SA, Basf SE, Sensient Technologies Corp, Archer-Daniels Midland Co, Ingredion Inc, Vivify Health, Roquette America, Allied Biotech, Oterra, Roha Colors Group, Kalsec Inc, DohlerGroup, AromataGroup, IFC Solutions, Australian Food Ingredient Suppliers


Other key industry trends

  • In terms of revenue, U.S. accounted for 22.4% of the global natural food color market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. natural food color market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 592.9 million by 2030.

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Natural Food Color Market Companies

Name Profile # Employees HQ Website

U.S. natural food color market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to natural food color market will help companies and investors design strategic landscapes.


Beta carotene was the largest segment with a revenue share of 20.68% in 2022. Horizon Databook has segmented the U.S. natural food color market based on beta carotene, lycopene, curcumin, anthocyanin, carmine, copper chlorophyllin, paprika, betanin, riboflavin, blue spirulina, caramel, annatto covering the revenue growth of each sub-segment from 2017 to 2030.


The regulatory landscape, especially with stringent guidelines from organizations such as the U.S. Food and Drug Administration (FDA), has prompted manufacturers to seek natural color alternatives. Compliance with these regulations, coupled with consumer demands for transparency and safety, has encouraged the adoption of natural food colors in various food products. 

Bakery and confectionery industries are also witnessing a surge in demand for natural colors. Key players in the chocolate and candy manufacturing sector are increasingly adopting natural colors in their products to meet consumer expectations of clean labels and healthier choices. Food color manufacturers in the country are expanding their product portfolios to offer a wide range of natural color options for food and beverage applications. 

For instance, in March 2022, ADM introduced its exclusive white color solution Pearl Edge, which addresses a significant need in the market for natural and clean-label white coloring options for food and beverages. This innovative product line is derived from natural sources, primarily native corn starch, and offers exceptional brilliance, stability, and uniformity in white coloring.

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Target buyers of U.S. natural food color market databook

  • Our clientele includes a mix of natural food color market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the U.S. natural food color market , including forecasts for subscribers. This country databook contains high-level insights into U.S. natural food color market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. natural food color market size, by ingredient, 2017-2030 (US$M)

U.S. Natural Food Color Market Outlook Share, 2022 & 2030 (US$M)

U.S. natural food color market size, by ingredient, 2017-2030 (US$M)

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