North America Music Tourism Market Size & Outlook, 2026-2033
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North America music tourism market highlights
- The North America music tourism market generated a revenue of USD 39,501.7 million in 2025.
- The market is expected to grow at a CAGR of 14.7% from 2026 to 2033.
- In terms of segment, concerts was the largest revenue generating event in 2025.
- Festivals is the most lucrative event segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2026 to 2033.
North America data book summary
| Market revenue in 2025 | USD 39,501.7 million |
| Market revenue in 2033 | USD 116,103.3 million |
| Growth rate | 14.7% (CAGR from 2026 to 2033) |
| Largest segment | Concerts |
| Fastest growing segment | Festivals |
| Historical data covered | 2021 - 2024 |
| Base year for estimation | 2025 |
| Forecast period covered | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Concerts, Festivals |
| Key market players worldwide | Coachella, Glastonbury Festivals Events, Lollapalooza, AEG Presents, Ticketmaster, Live Nation Entertainment Inc, Royal Albert Hall, The Madison Square Garden Company, Tomorrowland |
Other key industry trends
- In terms of revenue, North America region accounted for 38.1% of the global music tourism market in 2025.
- Globally, North America is projected to lead the regional market in terms of revenue in 2033.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 85,818.8 million by 2033.
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Music Tourism Market Scope
Music Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Tomorrowland | View profile | 1001-5000 | Tokyo, Tokyo, Japan, Asia | https://tomorrowland.jp/ |
| AEG Presents | View profile | 10001+ | Los Angeles, California, United States, North America | https://www.aegpresents.com/ |
| Lollapalooza | View profile | 1-10 | Grant Park, Illinois, United States, North America | https://www.lollapalooza.com |
| Glastonbury Festivals Events | View profile | 11-50 | Pilton, Somerset, United Kingdom, Europe | https://glastonburyfestivals.co.uk/ |
| Coachella | View profile | - | Indio, California, United States, North America | https://www.coachella.com/ |
| Royal Albert Hall | View profile | 101-250 | London, England, United Kingdom, Europe | https://www.royalalberthall.com/ |
| The Madison Square Garden Company | View profile | 501-1000 | New York, New York, United States, North America | http://www.themadisonsquaregardencompany.com/ |
| Ticketmaster | View profile | 10001+ | West Hollywood, California, United States, North America | https://www.ticketmaster.com |
| Live Nation Entertainment Inc | View profile | 14700 | 9348 Civic Center Drive, Beverly Hills, CA, United States, 90210 | https://www.livenationentertainment.com |
North America music tourism market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to music tourism market will help companies and investors design strategic landscapes.
Concerts was the largest segment with a revenue share of 58.95% in 2025. Horizon Databook has segmented the North America music tourism market based on concerts, festivals covering the revenue growth of each sub-segment from 2021 to 2033.
The music tourism market in North America accounted for a share of about 38% in 2024. Music tourism in North America is a key economic contributor, with Canada’s live music industry alone generating USD 10.92 billion in GDP in 2023, creating over 101,640 jobs, and contributing USD 3.73 billion in tax revenue, according to Canadian Live Music Association.
The industry thrives on iconic festivals and venues, drawing tourists who boost local economies through travel and accommodation spending. This impact occurs even without substantial fiscal incentives, showcasing the sector’s resilience and cultural appeal. North America's music tourism highlights its significant role in fostering economic growth and cultural enrichment across the region.
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Target buyers of North America music tourism market databook
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Our clientele includes a mix of music tourism market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the North America music tourism market , including forecasts for subscribers. This continent databook contains high-level insights into North America music tourism market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Partial client list
North America music tourism market size, by country, 2021-2033 (US$M)
North America Music Tourism Market Outlook Share, 2025 & 2033 (US$M)
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