U.S. Mobile Application Market Size & Outlook, 2023-2030

The mobile application market in the United States is expected to reach a projected revenue of US$ 141,946.4 million by 2030. A compound annual growth rate of 13.6% is expected of the United States mobile application market from 2024 to 2030.
Revenue, 2023 (US$M)
$57,991.9
Forecast, 2030 (US$M)
$141,946.4
CAGR, 2024 - 2030
13.6%
Report Coverage
U.S.

U.S. mobile application market highlights

  • The U.S. mobile application market generated a revenue of USD 53,712.0 million in 2023 and is expected to reach USD 131,045.9 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 13.6% from 2024 to 2030.
  • In terms of segment, apple store was the largest revenue generating store type in 2023.
  • Google Store is the most lucrative store type segment registering the fastest growth during the forecast period.


Mobile application market data book summary

Market revenue in 2023USD 53,712.0 million
Market revenue in 2030USD 131,045.9 million
Growth rate13.6% (CAGR from 2023 to 2030)
Largest segmentApple store
Fastest growing segmentGoogle Store
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGoogle Store, Apple Store
Key market players worldwideAlphabet Inc Class A, Apple Inc, Microsoft Corp, Amazon.com Inc, Vivendi SE, Netflix Inc, Ubisoft Entertainment, Xiaomi Corp Class B, Practo, Cult.fit


Other key industry trends

  • In terms of revenue, U.S. accounted for 23.5% of the global mobile application market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. mobile application market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 49,957.8 million by 2030.

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Mobile Application Market Companies

Name Profile # Employees HQ Website

U.S. mobile application market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mobile application market will help companies and investors design strategic landscapes.


Apple store was the largest segment with a revenue share of 62.62% in 2023. Horizon Databook has segmented the U.S. mobile application market based on google store, apple store covering the revenue growth of each sub-segment from 2018 to 2030.


The growth of the U.S. market can be attributed to the extensive use of mobile devices to access entertainment and media products and the presence of numerous multinational technology and mobile application developer and store provider companies, such as Apple Inc., Google, and Microsoft, in the country.

Multinational companies invest heavily in research and development, driving innovations in mobile app technologies such as Artificial Intelligence (AI), Augmented Reality (AR)/Virtual Reality (VR), and advanced analytics.

For instance, both Google and Microsoft have launched AI-based mobile apps, Gemini and Copilot, respectively. This continual innovation results in more sophisticated and engaging applications that attract users.

Reasons to subscribe to U.S. mobile application market databook:

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Target buyers of U.S. mobile application market databook

  • Our clientele includes a mix of mobile application market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the U.S. mobile application market , including forecasts for subscribers. This country databook contains high-level insights into U.S. mobile application market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. mobile application market size, by store type, 2018-2030 (US$M)

U.S. Mobile Application Market Outlook Share, 2023 & 2030 (US$M)

U.S. mobile application market size, by store type, 2018-2030 (US$M)

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