North America Mobile Application Market Size & Outlook

The mobile application market in North America is expected to reach a projected revenue of US$ 211,031.1 million by 2030. A compound annual growth rate of 13.7% is expected of North America mobile application market from 2024 to 2030.
Revenue, 2023 (US$M)
$85,846.5
Forecast, 2030 (US$M)
$211,031.1
CAGR, 2024 - 2030
13.7%
Report Coverage
North America

North America mobile application market highlights

  • The North America mobile application market generated a revenue of USD 72,903.8 million in 2023.
  • The market is expected to grow at a CAGR of 13.9% from 2024 to 2030.
  • In terms of segment, apple store was the largest revenue generating store type in 2023.
  • Google Store is the most lucrative store type segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 72,903.8 million
Market revenue in 2030USD 181,003.7 million
Growth rate13.9% (CAGR from 2023 to 2030)
Largest segmentApple store
Fastest growing segmentGoogle Store
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGoogle Store, Apple Store
Key market players worldwideAlphabet Inc Class A, Apple Inc, Microsoft Corp, Amazon.com Inc, Vivendi SE, Netflix Inc, Ubisoft Entertainment, Xiaomi Corp Class B, Practo, Cult.fit


Other key industry trends

  • In terms of revenue, North America region accounted for 31.8% of the global mobile application market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 204,021.2 million by 2030.

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Mobile Application Market Companies

Name Profile # Employees HQ Website

North America mobile application market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mobile application market will help companies and investors design strategic landscapes.


Apple store was the largest segment with a revenue share of 62.23% in 2023. Horizon Databook has segmented the North America mobile application market based on google store, apple store covering the revenue growth of each sub-segment from 2018 to 2030.


The growth of the mobile application market in North America can be attributed to several factors, including high smartphone penetration, technological advancements, and growing demand for mobile commerce in the region.

North America has one of the highest smartphone penetration rates globally, providing a large user base for mobile applications. The well-established network of high-speed internet and advanced mobile network infrastructure in the region also supports the use of data-intensive mobile applications, thereby driving the mobile application market.

Consumers with higher disposable income are more likely to spend on premium features, in-app purchases, and subscriptions. Higher spending on mobile applications for premium features and subscriptions allows developers to invest in higher-quality content and innovation.

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Target buyers of North America mobile application market databook

  • Our clientele includes a mix of mobile application market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America mobile application market , including forecasts for subscribers. This continent databook contains high-level insights into North America mobile application market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America mobile application market size, by country, 2018-2030 (US$M)

North America Mobile Application Market Outlook Share, 2023 & 2030 (US$M)

North America mobile application market size, by country, 2018-2030 (US$M)

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