Middle East & Africa Mobile Application Market Size & Outlook

The mobile application market in Middle East & Africa is expected to reach a projected revenue of US$ 26,036.5 million by 2030. A compound annual growth rate of 9.6% is expected of Middle East & Africa mobile application market from 2024 to 2030.
Revenue, 2023 (US$M)
$13,747.4
Forecast, 2030 (US$M)
$26,036.5
CAGR, 2024 - 2030
9.6%
Report Coverage
Middle East & Africa

MEA mobile application market highlights

  • The MEA mobile application market generated a revenue of USD 12,448.1 million in 2023.
  • The market is expected to grow at a CAGR of 9.6% from 2024 to 2030.
  • In terms of segment, apple store was the largest revenue generating store type in 2023.
  • Google Store is the most lucrative store type segment registering the fastest growth during the forecast period.


MEA data book summary

Market revenue in 2023USD 12,448.1 million
Market revenue in 2030USD 23,575.7 million
Growth rate9.6% (CAGR from 2023 to 2030)
Largest segmentApple store
Fastest growing segmentGoogle Store
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGoogle Store, Apple Store
Key market players worldwideAlphabet Inc Class A, Apple Inc, Microsoft Corp, Amazon.com Inc, Vivendi SE, Netflix Inc, Ubisoft Entertainment, Xiaomi Corp Class B, Practo, Cult.fit


Other key industry trends

  • In terms of revenue, MEA region accounted for 5.4% of the global mobile application market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 204,021.2 million by 2030.

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Mobile Application Market Companies

Name Profile # Employees HQ Website

Middle East & Africa mobile application market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mobile application market will help companies and investors design strategic landscapes.


Apple store was the largest segment with a revenue share of 60.48% in 2023. Horizon Databook has segmented the Middle East & Africa mobile application market based on google store, apple store covering the revenue growth of each sub-segment from 2018 to 2030.


The mobile application market in the Middle East & Africa (MEA) is expected to be driven by increasing smartphone penetration and improving internet connectivity in the region. The rapid adoption of smartphones across the MEA region has expanded the user base for mobile applications.

The region is experiencing a significant rise in smartphone ownership, creating a larger market for app developers. Moreover, advancements in internet infrastructure, including the expansion of 4G and the rollout of 5G networks, are enhancing mobile connectivity and enabling the use of data-intensive applications.

According to the Ericsson Mobility Report by Telefonaktiebolaget LM Ericsson published in June 2023, over 10 countries have launched commercial 5G networks in the region, and the share of 5G subscriptions is expected to reach 13% by 2028.

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Target buyers of Middle East & Africa mobile application market databook

  • Our clientele includes a mix of mobile application market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa mobile application market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa mobile application market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA mobile application market size, by country, 2018-2030 (US$M)

Middle East & Africa Mobile Application Market Outlook Share, 2023 & 2030 (US$M)

MEA mobile application market size, by country, 2018-2030 (US$M)

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