Middle East & Africa Mobile Application Market Size & Outlook
Related Markets
MEA mobile application market highlights
- The MEA mobile application market generated a revenue of USD 13,392.8 million in 2024.
- The market is expected to grow at a CAGR of 10.3% from 2025 to 2030.
- In terms of segment, apple store was the largest revenue generating store type in 2024.
- Google Store is the most lucrative store type segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2030.
MEA data book summary
| Market revenue in 2024 | USD 13,392.8 million |
| Market revenue in 2030 | USD 23,575.7 million |
| Growth rate | 10.3% (CAGR from 2025 to 2030) |
| Largest segment | Apple store |
| Fastest growing segment | Google Store |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Apple Store, Google Store |
| Key market players worldwide | Alphabet Inc Class A, Apple Inc, Microsoft Corp, Amazon.com Inc, Vivendi SE, Netflix Inc, Ubisoft Entertainment, Xiaomi Corp Class B, Practo, Cult.fit |
Other key industry trends
- In terms of revenue, MEA region accounted for 5.3% of the global mobile application market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 204,021.2 million by 2030.
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Mobile Application Market Scope
Mobile Application Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Cult.fit | View profile | 501-1000 | Bangalore, Karnataka, India, Asia | https://www.cult.fit |
| Practo | View profile | 5001-10000 | Bangalore, Karnataka, India, Asia | https://www.practo.com/ |
| Vivendi SE | View profile | 39200 | 42, Avenue de Friedland, Cedex 08, Paris, France, 75380 | https://www.vivendi.com |
| Netflix Inc | View profile | 13000 | 121 Albright Way, Los Gatos, CA, United States, 95032 | https://www.netflix.com |
| Xiaomi Corp Class B | View profile | 33627 | Anningzhuang Road, Xiaomi Campus, Haidian District, Beijing, China, People's Republic of | https://www.mi.com |
| Ubisoft Entertainment | View profile | 19011 | 2, Avenue Pasteur, Saint-Mande, France, 94160 | https://www.ubisoft.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Apple Inc | View profile | 161000 | One Apple Park Way, Cupertino, CA, United States, 95014 | https://www.apple.com |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
Middle East & Africa mobile application market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mobile application market will help companies and investors design strategic landscapes.
Apple store was the largest segment with a revenue share of 54.43% in 2024. Horizon Databook has segmented the Middle East & Africa mobile application market based on apple store, google store covering the revenue growth of each sub-segment from 2018 to 2030.
The mobile application market in the Middle East & Africa (MEA) is expected to be driven by increasing smartphone penetration and improving internet connectivity in the region. The rapid adoption of smartphones across the MEA region has expanded the user base for mobile applications.
The region is experiencing a significant rise in smartphone ownership, creating a larger market for app developers. Moreover, advancements in internet infrastructure, including the expansion of 4G and the rollout of 5G networks, are enhancing mobile connectivity and enabling the use of data-intensive applications.
According to the Ericsson Mobility Report by Telefonaktiebolaget LM Ericsson published in June 2023, over 10 countries have launched commercial 5G networks in the region, and the share of 5G subscriptions is expected to reach 13% by 2028.
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Target buyers of Middle East & Africa mobile application market databook
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Our clientele includes a mix of mobile application market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa mobile application market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa mobile application market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
MEA mobile application market size, by country, 2018-2030 (US$M)
Middle East & Africa Mobile Application Market Outlook Share, 2024 & 2030 (US$M)
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