India Mobile Application Market Size & Outlook, 2023-2030

The mobile application market in India is expected to reach a projected revenue of US$ 30,564.3 million by 2030. A compound annual growth rate of 17% is expected of India mobile application market from 2024 to 2030.
Revenue, 2023 (US$M)
$10,209.6
Forecast, 2030 (US$M)
$30,564.3
CAGR, 2024 - 2030
17%
Report Coverage
India

India mobile application market highlights

  • The India mobile application market generated a revenue of USD 9,244.6 million in 2023 and is expected to reach USD 27,675.5 million by 2030.
  • The India market is expected to grow at a CAGR of 17% from 2024 to 2030.
  • In terms of segment, apple store was the largest revenue generating store type in 2023.
  • Google Store is the most lucrative store type segment registering the fastest growth during the forecast period.


Mobile application market data book summary

Market revenue in 2023USD 9,244.6 million
Market revenue in 2030USD 27,675.5 million
Growth rate17% (CAGR from 2023 to 2030)
Largest segmentApple store
Fastest growing segmentGoogle Store
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGoogle Store, Apple Store
Key market players worldwideAlphabet Inc Class A, Apple Inc, Microsoft Corp, Amazon.com Inc, Vivendi SE, Netflix Inc, Ubisoft Entertainment, Xiaomi Corp Class B, Practo, Cult.fit


Other key industry trends

  • In terms of revenue, India accounted for 4.0% of the global mobile application market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China mobile application market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 27,675.5 million by 2030.

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Mobile Application Market Companies

Name Profile # Employees HQ Website

India mobile application market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mobile application market will help companies and investors design strategic landscapes.


Apple store was the largest segment with a revenue share of 62.27% in 2023. Horizon Databook has segmented the India mobile application market based on google store, apple store covering the revenue growth of each sub-segment from 2018 to 2030.


India’s mobile application market is one of the fastest-growing market, driven by increasing smartphone penetration and affordable internet access. The market is characterized by a young, digital-savvy population with a strong preference for entertainment, social networking, and e-commerce applications.

The online education, fintech, and health & wellness sectors witness significant growth opportunities, given the country’s large population and diverse needs. Trends include the rise of regional language applications and localized content, reflecting the linguistic diversity of India.

Government initiatives such as Digital India are also fostering a supportive environment for application development. However, challenges include navigating the regulatory landscape and addressing data privacy concerns.

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Target buyers of India mobile application market databook

  • Our clientele includes a mix of mobile application market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the India mobile application market , including forecasts for subscribers. This country databook contains high-level insights into India mobile application market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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India mobile application market size, by store type, 2018-2030 (US$M)

India Mobile Application Market Outlook Share, 2023 & 2030 (US$M)

India mobile application market size, by store type, 2018-2030 (US$M)

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