Europe Mobile Application Market Size & Outlook, 2023-2030

The mobile application market in Europe is expected to reach a projected revenue of US$ 124,298.0 million by 2030. A compound annual growth rate of 13.1% is expected of Europe mobile application market from 2024 to 2030.
Revenue, 2023 (US$M)
$52,379.4
Forecast, 2030 (US$M)
$124,298.0
CAGR, 2024 - 2030
13.1%
Report Coverage
Europe

Europe mobile application market highlights

  • The Europe mobile application market generated a revenue of USD 47,428.8 million in 2023.
  • The market is expected to grow at a CAGR of 13.1% from 2024 to 2030.
  • In terms of segment, apple store was the largest revenue generating store type in 2023.
  • Google Store is the most lucrative store type segment registering the fastest growth during the forecast period.
  • Country-wise, UK is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 47,428.8 million
Market revenue in 2030USD 112,550.0 million
Growth rate13.1% (CAGR from 2023 to 2030)
Largest segmentApple store
Fastest growing segmentGoogle Store
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGoogle Store, Apple Store
Key market players worldwideAlphabet Inc Class A, Apple Inc, Microsoft Corp, Amazon.com Inc, Vivendi SE, Netflix Inc, Ubisoft Entertainment, Xiaomi Corp Class B, Practo, Cult.fit


Other key industry trends

  • In terms of revenue, Europe region accounted for 20.7% of the global mobile application market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 204,021.2 million by 2030.

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Mobile Application Market Companies

Name Profile # Employees HQ Website

Europe mobile application market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mobile application market will help companies and investors design strategic landscapes.


Apple store was the largest segment with a revenue share of 61.16% in 2023. Horizon Databook has segmented the Europe mobile application market based on google store, apple store covering the revenue growth of each sub-segment from 2018 to 2030.


Europe’s mobile application market is robust and diverse, driven by high smartphone penetration rates and advanced digital infrastructure. The region is characterized by a mix of mature markets, such as France, Germany, U.K., and the Netherlands, and rapidly developing markets such as Russia, Poland, and Romania, each presenting unique opportunities and challenges.

High smartphone penetration and widespread availability of high-speed internet are the primary drivers for the growth of the European mobile application market. The region's strong emphasis on data privacy and security, represented by the General Data Protection Regulation (GDPR), ensures improved app development and user trust.

In addition, Europe’s digital-savvy population and high disposable incomes are driving the demand for a wide range of applications, from entertainment and social networking to fintech and e-commerce. Significant opportunities exist in the fintech sector, given the region’s mature financial markets and consumer demand for mobile banking, investment, and payment solutions.

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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe mobile application market , including forecasts for subscribers. This continent databook contains high-level insights into Europe mobile application market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe mobile application market size, by country, 2018-2030 (US$M)

Europe Mobile Application Market Outlook Share, 2023 & 2030 (US$M)

Europe mobile application market size, by country, 2018-2030 (US$M)

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