Brazil Mobile Application Market Size & Outlook, 2023-2030

The mobile application market in Brazil is expected to reach a projected revenue of US$ 18,043.7 million by 2030. A compound annual growth rate of 12.8% is expected of Brazil mobile application market from 2024 to 2030.
Revenue, 2023 (US$M)
$7,773.3
Forecast, 2030 (US$M)
$18,043.7
CAGR, 2024 - 2030
12.8%
Report Coverage
Brazil

Brazil mobile application market highlights

  • The Brazil mobile application market generated a revenue of USD 9,110.9 million in 2023 and is expected to reach USD 20,837.1 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 12.5% from 2024 to 2030.
  • In terms of segment, apple store was the largest revenue generating store type in 2023.
  • Google Store is the most lucrative store type segment registering the fastest growth during the forecast period.


Mobile application market data book summary

Market revenue in 2023USD 9,110.9 million
Market revenue in 2030USD 20,837.1 million
Growth rate12.5% (CAGR from 2023 to 2030)
Largest segmentApple store
Fastest growing segmentGoogle Store
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGoogle Store, Apple Store
Key market players worldwideAlphabet Inc Class A, Apple Inc, Microsoft Corp, Amazon.com Inc, Vivendi SE, Netflix Inc, Ubisoft Entertainment, Xiaomi Corp Class B, Practo, Cult.fit


Other key industry trends

  • In terms of revenue, Brazil accounted for 4.0% of the global mobile application market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil mobile application market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 20,837.1 million by 2030.

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Mobile Application Market Companies

Name Profile # Employees HQ Website

Brazil mobile application market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mobile application market will help companies and investors design strategic landscapes.


Apple store was the largest segment with a revenue share of 61.38% in 2023. Horizon Databook has segmented the Brazil mobile application market based on google store, apple store covering the revenue growth of each sub-segment from 2018 to 2030.


The growth of the mobile application market in the country can be attributed to the strong social media and messaging app usage among the Brazilian population. Brazil has a vibrant digital culture with high usage rates of social media and messaging apps.

The large user base of platforms such as WhatsApp, Instagram, and Facebook drives the demand for related mobile applications and services. The Brazilian market has a strong demand for entertainment content, including streaming services, music apps, and gaming. The popularity of mobile entertainment apps is supported by local and international content providers, catering to diverse preferences.

In September 2022, Netflix, a U.S.-based streaming service provider, announced a surge in Brazilian content viewership in 2022. It revealed plans to produce a slate of new films, series, reality shows, and comedy specials in various states across Brazil.

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Target buyers of Brazil mobile application market databook

  • Our clientele includes a mix of mobile application market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil mobile application market , including forecasts for subscribers. This country databook contains high-level insights into Brazil mobile application market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Brazil mobile application market size, by store type, 2018-2030 (US$M)

Brazil Mobile Application Market Outlook Share, 2023 & 2030 (US$M)

Brazil mobile application market size, by store type, 2018-2030 (US$M)

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