UK Mice Market Size & Outlook, 2025-2030
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UK mice market highlights
- The UK mice market generated a revenue of USD 88,393.2 million in 2024 and is expected to reach USD 142,557.8 million by 2030.
- The UK market is expected to grow at a CAGR of 8.4% from 2025 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2024.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
Mice market data book summary
| Market revenue in 2024 | USD 88,393.2 million |
| Market revenue in 2030 | USD 142,557.8 million |
| Growth rate | 8.4% (CAGR from 2025 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, UK accounted for 10.2% of the global mice market in 2024.
- Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
- In Europe, Germany mice market is projected to lead the regional market in terms of revenue in 2030.
- Germany is the fastest growing regional market in Europe and is projected to reach USD 228,453.1 million by 2030.
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MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Creative Group | View profile | 51-100 | Schaumburg, Illinois, United States, North America | http://creativegroupinc.com |
| One10 | View profile | 11-50 | Melbourne, Victoria, Australia, Oceania | https://oneten.com.au/ |
| Meetings & Incentives Worldwide | View profile | 251-500 | Caledonia, Wisconsin, United States, North America | https://www.meetings-incentives.com/ |
| Global Business Travel Group Inc Ordinary Shares - Class A | View profile | 19000 | 666 3rd Avenue, 4th Floor, New York, NY, United States, 10017 | https://www.amexglobalbusinesstravel.com |
| Questex | View profile | 251-500 | New York, New York, United States, North America | https://www.questex.com/ |
| ITL World | View profile | 251-500 | Al Khobar, Ash Sharqiyah, Saudi Arabia, Asia | https://www.itlworld.com/ |
| Global Cynergies | View profile | 51-100 | Scottsdale, Arizona, United States, North America | https://globalcynergies.com/ |
| FCM Travel Solutions | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | https://www.us.fcm.travel |
| ATPI Limited | View profile | 1001-5000 | London, England, United Kingdom, Europe | http://www.atpi.com/ |
| Conference Care | View profile | 11-50 | Hinckley, Leicestershire, United Kingdom, Europe | https://www.conferencecare.com |
| Maritz | View profile | 1001-5000 | Fenton, Missouri, United States, North America | http://www.maritz.com |
| BCD Meetings & Events | View profile | 501-1000 | Chicago, Illinois, United States, North America | http://www.bcdme.com |
| CWT Meetings & Events | View profile | 1001-5000 | Dublin, Dublin, Ireland, Europe | https://www.cwt-meetings-events.co.uk |
| Aviareps AG | View profile | 501-1000 | Munich, Bayern, Germany, Europe | https://www.aviareps.com/ |
| CWT | View profile | 10001+ | Minnetonka, Minnesota, United States, North America | http://www.mycwt.com/ |
| American Express Co | View profile | 74600 | 200 Vesey Street, New York, NY, United States, 10285 | https://www.americanexpress.com |
UK mice market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mice market will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 45.27% in 2024. Horizon Databook has segmented the UK mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
A 2019 survey of the MICE industry by Business Travel News Europe, found that U.K. event planners are planning more events with more attendees than in prior years. The U.K. has a higher proportion of event planners than the rest of the world for conferences (46%), training sessions (65%), fundraising events (57%), and exhibits (47%).
For instance, in 2022, World Travel Market (WTM) was the key international event for the entire tourism industry in the U.K., boasting participation from 38 different sub-sectors. This biggest travel exhibition in the U.K. has a huge business potential with more than 51,000 participants and USD 3 billion in revenue.
Attendees are attracted to trade exhibitions that provide social value in terms of networking and branding. With Europe's third-largest population and as the English language is the second-most widely spoken business language, exhibiting in the U.K. is increasingly becoming a key component of the marketing mix.
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Target buyers of UK mice market databook
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Our clientele includes a mix of mice market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the UK mice market , including forecasts for subscribers. This country databook contains high-level insights into UK mice market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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UK mice market size, by event type, 2018-2030 (US$M)
UK MICE Market Outlook Share, 2024 & 2030 (US$M)
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