Middle East & Africa Mice Market Size & Outlook, 2023-2030

The mice market in Middle East & Africa is expected to reach a projected revenue of US$ 77,916.4 million by 2030. A compound annual growth rate of 6.5% is expected of Middle East & Africa mice market from 2024 to 2030.
Revenue, 2023 (US$M)
$50,296.4
Forecast, 2030 (US$M)
$77,916.4
CAGR, 2024 - 2030
6.5%
Report Coverage
Middle East & Africa

MEA mice market highlights

  • The MEA mice market generated a revenue of USD 50,296.4 million in 2023.
  • The market is expected to grow at a CAGR of 6.5% from 2024 to 2030.
  • In terms of segment, meetings was the largest revenue generating event type in 2023.
  • Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.


MEA data book summary

Market revenue in 2023USD 50,296.4 million
Market revenue in 2030USD 77,916.4 million
Growth rate6.5% (CAGR from 2023 to 2030)
Largest segmentMeetings
Fastest growing segmentIncentives
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMeetings, Incentives, Conferences, Events
Key market players worldwideAmerican Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT


Other key industry trends

  • In terms of revenue, MEA region accounted for 6.3% of the global mice market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 355,732.6 million by 2030.

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MICE Market Companies

Name Profile # Employees HQ Website

Middle East & Africa mice market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mice market will help companies and investors design strategic landscapes.


Meetings was the largest segment with a revenue share of 36.41% in 2023. Horizon Databook has segmented the Middle East & Africa mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.


The 2022 edition of the Arabian Travel Market was held from May 8–11 at the Dubai International Convention & Exhibition Centre. The Arabian Travel Market is a well-known trade show that emphasizes the Middle East. Over 2,800 goods and services were on display for around 28,000 buyers. There were 39,000 attendees in total, most of them business professionals.

The United Arab Emirates (UAE), a well-known MICE events destination, suffered a significant loss of income due to stringent travel restrictions that forced the closure of Emirati Airlines, hotels, and the tourism industry during COVID-19.


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Target buyers of Middle East & Africa mice market databook

  • Our clientele includes a mix of mice market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa mice market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa mice market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA mice market size, by country, 2018-2030 (US$M)

Middle East & Africa MICE Market Outlook Share, 2023 & 2030 (US$M)

MEA mice market size, by country, 2018-2030 (US$M)

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