Latin America Mice Market Size & Outlook, 2023-2030

The mice market in Latin America is expected to reach a projected revenue of US$ 58,677.5 million by 2030. A compound annual growth rate of 7.3% is expected of Latin America mice market from 2024 to 2030.
Revenue, 2023 (US$M)
$35,938.5
Forecast, 2030 (US$M)
$58,677.5
CAGR, 2024 - 2030
7.3%
Report Coverage
Latin America

Latin America mice market highlights

  • The Latin America mice market generated a revenue of USD 35,938.5 million in 2023.
  • The market is expected to grow at a CAGR of 7.3% from 2024 to 2030.
  • In terms of segment, meetings was the largest revenue generating event type in 2023.
  • Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.


Latin America data book summary

Market revenue in 2023USD 35,938.5 million
Market revenue in 2030USD 58,677.5 million
Growth rate7.3% (CAGR from 2023 to 2030)
Largest segmentMeetings
Fastest growing segmentIncentives
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMeetings, Incentives, Conferences, Events
Key market players worldwideAmerican Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT


Other key industry trends

  • In terms of revenue, Latin America region accounted for 4.5% of the global mice market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 355,732.6 million by 2030.

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MICE Market Companies

Name Profile # Employees HQ Website

Latin America mice market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mice market will help companies and investors design strategic landscapes.


Meetings was the largest segment with a revenue share of 39.54% in 2023. Horizon Databook has segmented the Latin America mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.


The Central & South America MICE market is mainly driven by the rise in corporate events and meetings, as well as the increasing popularity of online travel agents. The growing trend of hybrid conferences & meetings and the use of social media and apps for the same is also anticipated to accelerate market expansion over the forecast period.

For instance, Argentina participated in the Society for Incentive Travel Excellence (SITE) Global Conference in February 2021 through the National Bureau of Tourism Promotion (INPROTUR). This was hosted in a hybrid format for the first time because of the pandemic.

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Target buyers of Latin America mice market databook

  • Our clientele includes a mix of mice market companies, investment firms, advisory firms & academic institutions.
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  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America mice market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America mice market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America mice market size, by country, 2018-2030 (US$M)

Latin America MICE Market Outlook Share, 2023 & 2030 (US$M)

Latin America mice market size, by country, 2018-2030 (US$M)

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