Japan Mice Market Size & Outlook, 2025-2030
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Japan mice market highlights
- The Japan mice market generated a revenue of USD 23,449.8 million in 2024 and is expected to reach USD 43,120.1 million by 2030.
- The Japan market is expected to grow at a CAGR of 10.8% from 2025 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2024.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
Mice market data book summary
| Market revenue in 2024 | USD 23,449.8 million |
| Market revenue in 2030 | USD 43,120.1 million |
| Growth rate | 10.8% (CAGR from 2025 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, Japan accounted for 2.7% of the global mice market in 2024.
- Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China mice market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 103,686.5 million by 2030.
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MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Creative Group | View profile | 51-100 | Schaumburg, Illinois, United States, North America | http://creativegroupinc.com |
| One10 | View profile | 11-50 | Melbourne, Victoria, Australia, Oceania | https://oneten.com.au/ |
| Meetings & Incentives Worldwide | View profile | 251-500 | Caledonia, Wisconsin, United States, North America | https://www.meetings-incentives.com/ |
| Global Business Travel Group Inc Ordinary Shares - Class A | View profile | 19000 | 666 3rd Avenue, 4th Floor, New York, NY, United States, 10017 | https://www.amexglobalbusinesstravel.com |
| Questex | View profile | 251-500 | New York, New York, United States, North America | https://www.questex.com/ |
| ITL World | View profile | 251-500 | Al Khobar, Ash Sharqiyah, Saudi Arabia, Asia | https://www.itlworld.com/ |
| Global Cynergies | View profile | 51-100 | Scottsdale, Arizona, United States, North America | https://globalcynergies.com/ |
| FCM Travel Solutions | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | https://www.us.fcm.travel |
| ATPI Limited | View profile | 1001-5000 | London, England, United Kingdom, Europe | http://www.atpi.com/ |
| Conference Care | View profile | 11-50 | Hinckley, Leicestershire, United Kingdom, Europe | https://www.conferencecare.com |
| Maritz | View profile | 1001-5000 | Fenton, Missouri, United States, North America | http://www.maritz.com |
| BCD Meetings & Events | View profile | 501-1000 | Chicago, Illinois, United States, North America | http://www.bcdme.com |
| CWT Meetings & Events | View profile | 1001-5000 | Dublin, Dublin, Ireland, Europe | https://www.cwt-meetings-events.co.uk |
| Aviareps AG | View profile | 501-1000 | Munich, Bayern, Germany, Europe | https://www.aviareps.com/ |
| CWT | View profile | 10001+ | Minnetonka, Minnesota, United States, North America | http://www.mycwt.com/ |
| American Express Co | View profile | 74600 | 200 Vesey Street, New York, NY, United States, 10285 | https://www.americanexpress.com |
Japan mice market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mice market will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 45.88% in 2024. Horizon Databook has segmented the Japan mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
The increasing number of tourist arrivals in Japan will bode well for the MICE market. For Instance, according to Japan National Tourist Organization, tourist Arrivals in Japan increased to 1,370,000 in December from 934,500 in November of 2022.
Moreover, according to WorldData.info, Japan produced over USD 11.40 billion in revenue from tourism alone in 2020. This is equivalent to 0.23 percent of the country's GDP and almost 35 percent of all foreign tourism receipts in East Asia. The conference segment contributed a significant market share of the Japan MICE market in 2021.
The increasing number of conferences in the country is expected to boost the MICE market over the forecast period. According to Conference Index, 29 international conferences were held in Japan in 2021, with seven conferences each occurring in October and November.
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan mice market , including forecasts for subscribers. This country databook contains high-level insights into Japan mice market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Japan mice market size, by event type, 2018-2030 (US$M)
Japan MICE Market Outlook Share, 2024 & 2030 (US$M)
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