Europe Mice Market Size & Outlook, 2023-2030

The mice market in Europe is expected to reach a projected revenue of US$ 751,490.6 million by 2030. A compound annual growth rate of 9.4% is expected of Europe mice market from 2024 to 2030.
Revenue, 2023 (US$M)
$401,954.6
Forecast, 2030 (US$M)
$751,490.6
CAGR, 2024 - 2030
9.4%
Report Coverage
Europe

Europe mice market highlights

  • The Europe mice market generated a revenue of USD 401,954.6 million in 2023.
  • The market is expected to grow at a CAGR of 9.4% from 2024 to 2030.
  • In terms of segment, meetings was the largest revenue generating event type in 2023.
  • Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
  • Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.

Europe data book summary

Market revenue in 2023USD 401,954.6 million
Market revenue in 2030USD 751,490.6 million
Growth rate9.4% (CAGR from 2023 to 2030)
Largest segmentMeetings
Fastest growing segmentIncentives
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMeetings, Incentives, Conferences, Events
Key market players worldwideAmerican Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT

Other key industry trends

  • In terms of revenue, Europe region accounted for 50.1% of the global mice market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 355,732.6 million by 2030.

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MICE Market Scope

Mice market segmentation & scope

MICE Market Companies

Name Profile # Employees HQ Website

Europe mice market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mice market will help companies and investors design strategic landscapes.


Meetings was the largest segment with a revenue share of 40.81% in 2023. Horizon Databook has segmented the Europe mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.


  • Europe MICE Event Type Outlook (Revenue, USD Million, 2018-2030)
    • Meetings
    • Incentives
    • Conferences
    • Events

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  • Our clientele includes a mix of mice market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe mice market , including forecasts for subscribers. This continent databook contains high-level insights into Europe mice market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe mice market size, by country, 2018-2030 (US$M)

Europe MICE Market Outlook Share, 2023 & 2030 (US$M)

Europe mice market size, by country, 2018-2030 (US$M)

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