China Mice Market Size & Outlook, 2025-2030

The mice market in China is expected to reach a projected revenue of US$ 139,675.2 million by 2030. A compound annual growth rate of 9.6% is expected of China mice market from 2025 to 2030.
Revenue, 2024 (US$M)
$81,149.8
Forecast, 2030 (US$M)
$139,675.2
CAGR, 2025 - 2030
9.6%
Report Coverage
China

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China mice market, 2018-2030 (US$M)

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China mice market highlights

  • The China mice market generated a revenue of USD 81,149.8 million in 2024 and is expected to reach USD 139,675.2 million by 2030.
  • The China market is expected to grow at a CAGR of 9.6% from 2025 to 2030.
  • In terms of segment, meetings was the largest revenue generating event type in 2024.
  • Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.


Mice market data book summary

Market revenue in 2024USD 81,149.8 million
Market revenue in 2030USD 139,675.2 million
Growth rate9.6% (CAGR from 2025 to 2030)
Largest segmentMeetings
Fastest growing segmentIncentives
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMeetings, Incentives, Conferences, Events
Key market players worldwideAmerican Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT


Other key industry trends

  • In terms of revenue, China accounted for 9.3% of the global mice market in 2024.
  • Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China mice market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 103,686.5 million by 2030.

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MICE Market Companies

Name Profile # Employees HQ Website
Creative Group View profile 51-100 Schaumburg, Illinois, United States, North America http://creativegroupinc.com
One10 View profile 11-50 Melbourne, Victoria, Australia, Oceania https://oneten.com.au/
Meetings & Incentives Worldwide View profile 251-500 Caledonia, Wisconsin, United States, North America https://www.meetings-incentives.com/
Global Business Travel Group Inc Ordinary Shares - Class A View profile 19000 666 3rd Avenue, 4th Floor, New York, NY, United States, 10017 https://www.amexglobalbusinesstravel.com
Questex View profile 251-500 New York, New York, United States, North America https://www.questex.com/
ITL World View profile 251-500 Al Khobar, Ash Sharqiyah, Saudi Arabia, Asia https://www.itlworld.com/
Global Cynergies View profile 51-100 Scottsdale, Arizona, United States, North America https://globalcynergies.com/
FCM Travel Solutions View profile 5001-10000 Boston, Massachusetts, United States, North America https://www.us.fcm.travel
ATPI Limited View profile 1001-5000 London, England, United Kingdom, Europe http://www.atpi.com/
Conference Care View profile 11-50 Hinckley, Leicestershire, United Kingdom, Europe https://www.conferencecare.com
Maritz View profile 1001-5000 Fenton, Missouri, United States, North America http://www.maritz.com
BCD Meetings & Events View profile 501-1000 Chicago, Illinois, United States, North America http://www.bcdme.com
CWT Meetings & Events View profile 1001-5000 Dublin, Dublin, Ireland, Europe https://www.cwt-meetings-events.co.uk
Aviareps AG View profile 501-1000 Munich, Bayern, Germany, Europe https://www.aviareps.com/
CWT View profile 10001+ Minnetonka, Minnesota, United States, North America http://www.mycwt.com/
American Express Co View profile 74600 200 Vesey Street, New York, NY, United States, 10285 https://www.americanexpress.com

China mice market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mice market will help companies and investors design strategic landscapes.


Meetings was the largest segment with a revenue share of 46.8% in 2024. Horizon Databook has segmented the China mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.


MICE tourism has developed rapidly in China and has become an important tourism product. More foreign corporations continue to target the developing sector in China. Moreover, the growing number of conferences and events across China is propelling market growth.

For instance, the Central Economic Work Conference (CEWC) was held on 15th and 16th December 2022. The key takeaway from it is that China will be more concerned with economic growth than ever before in 2023, with expected plans to boost domestic consumption, draw in and make use of foreign capital, stabilize the real estate market, and restructure the tech industry.

Increasing investment in infrastructure development across the country is propelling market growth. For instance, according to a destination development report by Pacific World, business events will grow as a result of initiatives like Made in China 2025, which aims to solidify China as the world's high-tech leader, and the Belt and Road Initiative (BRI).

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Target buyers of China mice market databook

  • Our clientele includes a mix of mice market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the China mice market , including forecasts for subscribers. This country databook contains high-level insights into China mice market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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China mice market size, by event type, 2018-2030 (US$M)

China MICE Market Outlook Share, 2024 & 2030 (US$M)

China mice market size, by event type, 2018-2030 (US$M)

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