China Mice Market Size & Outlook, 2023-2030
China mice market, 2018-2030 (US$M)
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China mice market highlights
- The China mice market generated a revenue of USD 74,540.6 million in 2023 and is expected to reach USD 139,675.2 million by 2030.
- The China market is expected to grow at a CAGR of 9.4% from 2024 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2023.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
Mice market data book summary
| Market revenue in 2023 | USD 74,540.6 million |
| Market revenue in 2030 | USD 139,675.2 million |
| Growth rate | 9.4% (CAGR from 2023 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, China accounted for 9.3% of the global mice market in 2023.
- Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China mice market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 103,686.5 million by 2030.
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MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
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China mice market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mice market will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 43.56% in 2023. Horizon Databook has segmented the China mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
MICE tourism has developed rapidly in China and has become an important tourism product. More foreign corporations continue to target the developing sector in China. Moreover, the growing number of conferences and events across China is propelling market growth.
For instance, the Central Economic Work Conference (CEWC) was held on 15th and 16th December 2022. The key takeaway from it is that China will be more concerned with economic growth than ever before in 2023, with expected plans to boost domestic consumption, draw in and make use of foreign capital, stabilize the real estate market, and restructure the tech industry.
Increasing investment in infrastructure development across the country is propelling market growth. For instance, according to a destination development report by Pacific World, business events will grow as a result of initiatives like Made in China 2025, which aims to solidify China as the world's high-tech leader, and the Belt and Road Initiative (BRI).
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Target buyers of China mice market databook
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Our clientele includes a mix of mice market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China mice market , including forecasts for subscribers. This country databook contains high-level insights into China mice market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China mice market size, by event type, 2018-2030 (US$M)
China MICE Market Outlook Share, 2023 & 2030 (US$M)
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