Brazil Mice Market Size & Outlook, 2023-2030

The mice market in Brazil is expected to reach a projected revenue of US$ 21,065.2 million by 2030. A compound annual growth rate of 8.2% is expected of Brazil mice market from 2024 to 2030.
Revenue, 2023 (US$M)
$12,097.8
Forecast, 2030 (US$M)
$21,065.2
CAGR, 2024 - 2030
8.2%
Report Coverage
Brazil

Brazil mice market highlights

  • The Brazil mice market generated a revenue of USD 12,097.8 million in 2023 and is expected to reach USD 21,065.2 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 8.2% from 2024 to 2030.
  • In terms of segment, meetings was the largest revenue generating event type in 2023.
  • Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.


Mice market data book summary

Market revenue in 2023USD 12,097.8 million
Market revenue in 2030USD 21,065.2 million
Growth rate8.2% (CAGR from 2023 to 2030)
Largest segmentMeetings
Fastest growing segmentIncentives
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMeetings, Incentives, Conferences, Events
Key market players worldwideAmerican Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT


Other key industry trends

  • In terms of revenue, Brazil accounted for 1.5% of the global mice market in 2023.
  • Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil mice market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 21,065.2 million by 2030.

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MICE Market Companies

Name Profile # Employees HQ Website

Brazil mice market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mice market will help companies and investors design strategic landscapes.


Meetings was the largest segment with a revenue share of 40.61% in 2023. Horizon Databook has segmented the Brazil mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.


The MICE market in Brazil is characterized by the growing significance of sustainability and a rise in practices and trends to achieve the same. An increasing number of organizers have been hosting environment-friendly events, serving vegetarian and organic food, using a paperless registration process, and holding events in locations with LEED certification.

These are just a few ways to incorporate sustainability into MICE events. The increasing trend of incentive tourism across the corporate world in Brazil is also propelling the MICE market.

Incentive tourism is known to have excellent motivational results for corporate companies that are seeking initiatives to foster a sense of appreciation, accomplishment, and inspiration among employees. These events not only empower individuals but also reduce the stress of a daily job.

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Target buyers of Brazil mice market databook

  • Our clientele includes a mix of mice market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil mice market , including forecasts for subscribers. This country databook contains high-level insights into Brazil mice market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Brazil mice market size, by event type, 2018-2030 (US$M)

Brazil MICE Market Outlook Share, 2023 & 2030 (US$M)

Brazil mice market size, by event type, 2018-2030 (US$M)

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