Asia Pacific Mice Market Size & Outlook, 2023-2030

The mice market in Asia Pacific is expected to reach a projected revenue of US$ 355,732.6 million by 2030. A compound annual growth rate of 9.9% is expected of Asia Pacific mice market from 2024 to 2030.
Revenue, 2023 (US$M)
$183,471.0
Forecast, 2030 (US$M)
$355,732.6
CAGR, 2024 - 2030
9.9%
Report Coverage
Asia Pacific

Asia Pacific mice market highlights

  • The Asia Pacific mice market generated a revenue of USD 183,471.0 million in 2023.
  • The market is expected to grow at a CAGR of 9.9% from 2024 to 2030.
  • In terms of segment, meetings was the largest revenue generating event type in 2023.
  • Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2024 to 2030.


Asia Pacific data book summary

Market revenue in 2023USD 183,471.0 million
Market revenue in 2030USD 355,732.6 million
Growth rate9.9% (CAGR from 2023 to 2030)
Largest segmentMeetings
Fastest growing segmentIncentives
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMeetings, Incentives, Conferences, Events
Key market players worldwideAmerican Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 22.9% of the global mice market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 355,732.6 million by 2030.

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MICE Market Companies

Name Profile # Employees HQ Website

Asia Pacific mice market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mice market will help companies and investors design strategic landscapes.


Meetings was the largest segment with a revenue share of 42.56% in 2023. Horizon Databook has segmented the Asia Pacific mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.


Asia Pacific is one of the world's fastest-developing regions; the expansion of the MICE sector has the potential to significantly boost economic growth, interregional collaboration, and intellectual progress.

The rapid rise of SMEs, the expansion of corporate industries, and the globalization of businesses have all led to a significant increase in the aforementioned activities. Along with the increase in business travel, business travelers’ changing travel habits toward leisure travel, increased urbanization, and rising disposable incomes are important drivers that support the market's expansion.

However, the high cost of MICE events and the unpredictability of geopolitical situations restrain industry expansion. Investments in technological breakthroughs and infrastructural development are likely to create profitable prospects for market expansion.

Reasons to subscribe to Asia Pacific mice market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
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  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Asia Pacific mice market databook

  • Our clientele includes a mix of mice market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific mice market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific mice market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific mice market size, by country, 2018-2030 (US$M)

Asia Pacific MICE Market Outlook Share, 2023 & 2030 (US$M)

Asia Pacific mice market size, by country, 2018-2030 (US$M)

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